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»Josh Speyer

Programmatic’s Long Struggle With Mobile Complicates The Future Of Video

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Josh Speyer, CEO at AerServ. By now you’ve seen the headlines. Video viewers are shifting from TV and desktop to devices, making mobile video the fastest-growing digital advertising medium. And yet it remains to... Continue reading »
by AdExchanger // February 1st, 2016 //
»
Is Ad Blocking Akin To Theft?

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Speyer, CEO at AerServ. Israeli startup Shine recently made waves in the mobile ad tech world with its ad blocking platform, which enables users to remove ads from the... Continue reading »
by AdExchanger // June 5th, 2015 //
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Brand-Based Ad Networks: Better For A Mobile Publisher’s Bottom Line

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Josh Speyer, CEO at AerServ. There are many pricing models in advertising, including cost per mille (CPM), cost per impression (CPI), cost per click (CPC) and cost per action (CPA),... Continue reading »
by AdExchanger // February 26th, 2015 //
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