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»Michael Goefron

It’s Time For The Video Ad Segment To Get Serious About Frequency

"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Goefron, managing director of account management and chief brand safety officer at GlassView Media. The banner ad has been decried and even its creator seems dubious about his invention, but let’s give this... Continue reading »
by AdExchanger // February 15th, 2016 //
»

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