Marketers

Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

This year, programmatic companies faced tough decisions about privacy, awkward acquisitions and the cookie die-off that never quite happened.

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.

Differin, which produces over-the-counter gels and patches to treat acne, wanted to reach teens facing their first breakouts – and do it in a way that felt real.

Manscaped’s CMO Marcelo Kertész on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, long-term growth.