Marketers

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.

The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience measurement results, particularly when compared to its legacy panel-only product.

The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.

Thanks to mitigated tariff effects and the AI boom, WPP Media’s 2025 ad spend forecast has good news for marketers.

Fizz, a new discussion and news feed app that targets college campuses, is helping marketers reach college students authentically.

Differin, which produces over-the-counter gels and patches to treat acne, wanted to reach teens facing their first breakouts – and do it in a way that felt real.

Manscaped’s CMO Marcelo Kertész on flipping its strategy from quick-win performance marketing to building a lasting brand with smarter, long-term growth.

E.l.f. Beauty’s “So Many Dicks” campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms.

Leila Brillson spoke with AdExchanger about The Onion’s marketing strategy and the unique challenges – and opportunities – that come with monetizing the infamous satirical news site.

Laser Eye Center struck the balance between human creative and AI usage by partnering with creative marketplace Kartel to generate ads for a local TV network.