2026 Events & Award Deadlines

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.

Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a hybrid model that keeps digital execution inside while leaving TV and CTV to its agency.

Triggers’ latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious associations.

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling tools that many marketers don’t even realize they’re using.

The SAIL initiative compensates publishers when AI scrapes their content and guarantees the outputs adhere to the same cultural standards they apply to their own coverage.