“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pete Sheinbaum, CEO of LinkSmart, which provides text-linking optimization solutions for web publishers. It’s been a long time coming. Those of us in the industry, both as creators and the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Keylock, SVP, Media Partnerships at dunnhumby. Within an industry rapidly becoming obsessed with unstructured data, are we losing our focus? Unstructured data, data from customer emails, social media, video, and […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Lieber, VP of Business Development at GraphEffect. Advertisers, welcome to the “professional graph.” LinkedIn recently announced the launch of its Ads API, which will allow developers to build […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kyle Barber, SVP Global Performance Lead at McCann Worldgroup. While on vacation in Turkey this past week, I vacillated between aimlessly wandering the streets one day to carefully researching the possibilities […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Jay Seideman, Director of Sales, Exchange and Targeting, Microsoft Advertising The holidays are upon us, and it is that time of year when we can reflect on the past 12 […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Sid Shah, Director of Business Analytics for Advertising Solutions, Adobe. A combination of established trends and new technology innovations will cause 2013 to be an eventful year for digital marketing. Here […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is the second installment in a two-part overview of the technology issues associated with ad viewability (Part I is here). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is part one of a two-part overview of the technology issues associated with ad viewability (Read part 2). It is by Jeremy Stanley, Chief Technology Officer, Collective & Co-Chair, IAB 3MS/Viewable Impressions Implementation […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O’Shaughnessy, CEO of SocialCode. Today’s social advertising campaigns and branded social communities reach tens of thousands, even millions of people. Brands now benefit from cultivated communities that act on special […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Nardone, CEO at [x+1]. It has been argued that the proliferation of ad technologies over the last few years has not really advanced our industry. Moreover, some suggest […]
