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»grapheffect

Scrappy Cloud Player SHIFT Raises $6M For Euro Expansion

You can't throw a 23-year-old media buyer without hitting a software "cloud." One of the precocious contenders in this bunch, social-centric SHIFT, has raised $6 million to support an expansion of its Open Marketing Cloud into Europe. The investment, led by DN Capital, brings its total financing to $14 million. The company's 29-year-old CEO, James... Continue reading »
by Zach Rodgers // December 10th, 2013 //
»
Constructing the 'Professional Graph'

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Greg Lieber, VP of Business Development at GraphEffect. Advertisers, welcome to the “professional graph." LinkedIn recently announced the launch of its Ads API, which will allow developers to build... Continue reading »
by AdExchanger // December 11th, 2012 //
»
Facebook Strategic PMD GraphEffect Tackles Collaboration Challenge

GraphEffect "has it all" on the Facebook platform. Or almost. The company holds three of Facebook's four badges (Ads, Pages, Insights) and was recently named one of Facebook's 12 Strategic Preferred Marketing Developers. But its positioning is unique relative to a number of other marketing platforms playing in the Facebook ecosystem. Through its Shift collaboration... Continue reading »
by Zach Rodgers // October 25th, 2012 //
»
GraphEffect CEO Borow Sees Facebook Sponsored Stories As Opportunity - And A Shift In Advertising

James Borow is CEO of Santa Monica-based GraphEffect, a social advertising platform focused on driving a customer’s paid, owned and earned media.  The company recently announced an update to its core product, GraphEffect 2.0, which it says, "enables marketers to integrate their social advertising and conversational marketing initiatives..."  Read the release. Click below or scroll... Continue reading »
by AdExchanger // March 21st, 2012 //
»

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