“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khoa Pham, product and data analyst at PlaceIQ. How many golf balls can you fit in a 747? This simple, albeit somewhat ridiculous, question digs right into the heart of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Effik, managing director of media and connections at R/GA. I believe that smart machines will ultimately perform the vast majority of media’s routine tasks. We’ll spend most of our […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marc Grabowski, chief operating officer at Nanigans. When I approached the register last weekend at a local Best Buy to purchase an iPhone charger, I was asked if anyone had helped […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marcus Pratt, director of insights and technology at Mediasmith. The question of how to define programmatic buying is nothing new. It’s a term frequently discussed and written about within the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nishat Mehta, executive vice president of global partnerships at dunnhumby. In all the talk about big data, we have largely ignored the most valuable source of that data: the consumer. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media Today’s column is written by Joel Nierman, global marketing and media director at Critical Mass. Advertising has always carried a survivorship bias — the logical trap of concentrating on people or things that “survived” some […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khurrum Malik, chief marketing officer at eXelate. Despite all the attention paid to the consumer data available to Facebook and Google, they’re not the only players in the space […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Seideman, US director of the targeting and exchange team at Microsoft. At the end of every year, publishers enjoy many wild debates about budgeting, forecasting and sales compensation. […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. The ad industry is abuzz with all things programmatic, yet despite the diversity of channels and the interconnectivity they present, the focus […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jeremy Hlavacek, vice president of operations and strategic partnerships at The Weather Company’s WeatherFX Data Unit. Yield is the lifeblood of digital publishers. The primary business goal of all […]
