ARCHIVE FOR:

khoa pham

  • OPINION: Data-Driven Thinking

    Mobile Ads And Location: Geofences Aren’t The Whole Answer

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khoa Pham, product and data analyst at PlaceIQ. Location, location, location. It’s a very complex creature. From the Mercator projection to the development of the first GPS, the representation of […]

  • OPINION: Data-Driven Thinking

    Data Science Sanity Check: How To Ask The Right Question

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Khoa Pham, product and data analyst at PlaceIQ. How many golf balls can you fit in a 747? This simple, albeit somewhat ridiculous, question digs right into the heart of […]