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»dina zelikson

Programmatic Video: Going From Tactical to Strategic

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. Programmatically traded media continues its impressive growth, with 2013 spending projected to hit $7.5 billion in the US and $12 billion worldwide,... Continue reading »
by AdExchanger // November 15th, 2013 //
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Dissecting the Linguistic Ambiguity of Data-Driven Marketing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. Music often permeates conversation at work, and while remarking on the recent proliferation of niche genres with a colleague, we joked about the merits of... Continue reading »
by AdExchanger // September 20th, 2013 //
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Rethinking The User Experience In Programmatic Marketing

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, senior marketing manager at Intuit. The ad industry is abuzz with all things programmatic, yet despite the diversity of channels and the interconnectivity they present, the focus... Continue reading »
by AdExchanger // August 13th, 2013 //
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Tech Barriers To A Level Programmatic Playing Field

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at Bluestem Brands. Few in the ad industry would deny these trends: RTB-eligible inventory growth is meeting with rising advertiser spending in programmatic; the... Continue reading »
by AdExchanger // May 17th, 2013 //
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Programmatic: Moving Beyond The Tipping Point

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dina Zelikson, Digital Program Manager at Bluestem Brands. The word "programmatic" is a relatively recent entry to the ad industry vernacular, quickly joining buzzwords like "big data," "data-driven marketing”... Continue reading »
by AdExchanger // May 2nd, 2013 //
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