P&G’s programmatic buying platform AudienceScience has a new CEO. Company Chairman Bill Gossman will assume the role, effective immediately, and former head Mike Peralta will become chief strategy officer. AudienceScience also made two other executive hires: David De Simone, who will serve as COO, and Patrick Reilly, its VP of enterprise sales. “We’ve gotten to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Growth Tax Some of the leading tech, media and commerce startups to IPO – Zendesk, Twitter, Etsy, Square, Coupons.com and Zulilly, for a start – took big venture capital rounds to get there. But did that money go to any actual use? The Information reports […]
Jay Stevens has joined Adform as chief revenue officer. The company created the role because it needed someone to manage the business and control country-specific P&Ls as Adform expands geographically into new markets. He started Monday. Stevens made the switch to the decade-old ad tech company, founded in Denmark, a few months after departing Rubicon […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Wall It looks like Chinese companies will continue gobbling up US ad tech firms (see: Smaato and Opera). China faces heavy competition in its domestic market, where internet traffic is shared among power players with closed APIs like Tencent, Baidu, Alibaba and Qihoo 360. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Proof Obsession Facebook is adding new ways for businesses to link their ads to offline conversions. The most interesting is an integration with Square that could bring a boatload of SMB transactional data into the Facebook “matching” ecosystem. Facebook also will use location data to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Welcome, Snapchat API Snapchat will allow third parties to buy and create ad units via APIs for the first time, Adweek’s Chris Heine reports. Its authorized partners include video DSP TubeMogul as well as a bunch of scaled social ad vendors including Social Code, Brand Networks […]
The ANA report on agency transparency erupted last week, intensifying a long-expected public dispute between brands and their media agencies. While the report focused on brands and agency holding companies, its findings could potentially affect ad tech companies. AdExchanger reached out to some leaders in the ad tech sphere to see how they viewed the […]
Updated with details from the Microsoft/LinkedIn investor call. Microsoft’s surprise $26.2 billion deal to acquire LinkedIn, among the largest digital technology acquisitions ever if it goes through, has the potential to transform the competitive dynamics in the CRM software industry. It also holds the promise of rebirth for Microsoft’s moribund, outsourced digital advertising business, via […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Take Your Medicine ANA Chairman Tony Pace responded to criticism of its recent report on agency rebates (specifically, that its unnamed sources have muddied agency reputations). He said in an open letter, “Granting anonymity and confidentiality to sources is a standard investigative practice for assessing business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moar! Internet ad revenue in the first quarter jumped 21% to $15.9 billion, according to the IAB and PwC’s latest data. And the growth rate is still climbing after all these years (take that, fraud and ad block alarmists). The report leaves a few things to […]
