Ad Exchange News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Walmart Shopping “We’re behind,” said Marc Lore, Walmart head of ecommerce, at Recode’s Code Commerce conference this week. “We need to catch up.” Catching up means loosening the purse strings. In 2017, Lore spearheaded three acquisitions totalling $200 million (and that doesn’t include Walmart’s $3.3 billion […]

Kellogg’s has teamed up with Nielsen Catalina Solutions (NCS), Moat and Yahoo’s BrightRoll to measure how factors in video advertising like “time in view” and “audibility” affect purchases. For each set of exposures Kellogg’s bought using BrightRoll, Moat provided metrics around player size, time spent and whether the video’s sound was on or off. Nielsen […]

Adobe has rolled out an Advertising Cloud, a merger between its Adobe Media Optimizer products and the acquisition of video DSP TubeMogul, the company revealed Tuesday at the Adobe Summit in Las Vegas. Adobe Media Optimizer previously was housed under the Adobe Marketing Cloud and consisted mostly of search, dynamic creative and somewhat limited display […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. You Had One Job Google has been punished in the UK for ignoring brand adjacency issues, but should agencies shoulder more of the blame? Stratechery’s Ben Thompson argues agencies’ reliance on Google and Facebook to handle the logistics of ad targeting have caused them to fall […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lines In The Sand The ANA has demanded walled gardens – specifically Amazon, Pinterest, Snapchat, Twitter, LinkedIn, Foursquare and Instagram – open their platforms to third-party audits. Google and Facebook have agreed to such audits, though the industry “would appreciate both companies keeping the marketing community […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AI, Meet Paid Media As part of a deal between Google and Disney, Google’s voice-activated assistant Home slipped a promo for the upcoming “Beauty & The Beast” premiere into its morning recitation (weather forecast, schedule, commute, etc.). Google maintains it’s not an ad, “but it’s definitely […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads Can Do It! The ad-supported internet is a boon to the US economy. According to an IAB report led by Harvard Business School professor John Deighton, the ad-supported internet drove more than $1 trillion into the US economy last year, more than doubling in the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Godzilla Vs. Mothra EMarketer’s latest macro forecast shows Facebook and Google consolidating power and share across mobile, display and search. Facebook’s US ad revenue will surge 32% to $16.3 billion this year, giving it almost 40% of the US display market and stealing share from Google, […]

Along with its eponymous New York stock exchange, Nasdaq Inc. powers more than 80 transactional markets around the world. Now, its blockchain technology powers a startup advertising exchange called the New York Interactive Ad Exchange (NYIAX), which plans eventually to create a market where digital media inventory could be bought and sold like stock on […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Racing The Clock Platforms are apparently behind schedule to answer Marc Pritchard’s rallying call for third-party measurement accreditation by the year’s end. Among all major players, including Facebook, Google, Twitter, Pinterest and Snap, only Google has begun MRC audits. Audits take about three months to complete, […]