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Zach Rodgers

Zach Rodgers

Executive Editor

Zach runs AdExchanger’s editorial operations and supports programming strategy for AdExchanger’s Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of “Best Media Brand” in 2016 and two regional Azbee Awards for “Best Technical Article” in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Articles By Zach

  • Podcast

    Podcast: Media Agency Tectonics

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    Dentsu Aegis Network’s media billings grew 28% in 2018, according to benchmarking firm RECMA, making it the fastest-growing media group among the holding companies. The company now has $13 billion under management across Carat, dentsu X, iProspect and other agencies. This week on AdExchanger Talks, Dentsu Aegis’ media chairman, Doug Ray, describes the agency’s growth […]

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  • Nicolas Bidon, global CEO, Xaxis
    Podcast

    Podcast: Xaxis, Then And Now

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    WPP Group’s programmatic platform subsidiary Xaxis has navigated several seasons of change in programmatic. “When Xaxis was started it was very much around this concept of leveraging programmatic to help advertisers reach audiences,” Global CEO Nicolas Bidon says in this week’s episode of AdExchanger Talks. But over time that old definition of programmatic has become […]

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  • Podcast

    Podcast: What Innovation Means Now

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    This week on AdExchanger Talks, 614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the changing nature of programmatic and entrepreneurship. 2018 was a year of change in programmatic, exemplified by Xandr’s acquisition of AppNexus. The deal has created uncertainty: Where will networks that used to transact on the AppNexus […]

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  • Podcast

    There Is No Podcasting Bubble

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    This week’s guest, Tutuwa Ahwoi, will present at AdExchanger’s upcoming Programmatic IO San Francisco, taking place April 29-30, on “How To Harness The Momentum In Podcasting.” Podcasting is increasingly a source of audience and revenue growth for publishers. In this episode Ahwoi, a 12-year veteran of National Public Media, shares lessons learned from her many […]

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  • Podcast

    Podcast: Everything Is Shoppable

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    This week on the podcast, entrepreneur Rachel Tipograph describes her startup MikMak and her vision for a future where every media format is commerce-enabled. The company provides universal product detail pages that brands can embed in any content environment and that integrate with pretty much every retailer out there. A person can swipe or tap […]

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  • PODCAST: AdExchanger Talks

    Podcast: The Singular BOK

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    AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. The godfather of programmatic has retired from advertising. Or has he? In his first interview since selling AppNexus to AT&T for an estimated $1.6 billion (and stepping down), former CEO Brian O’Kelley comes on the AdExchanger podcast for a nice long talk. O’Kelley, known to friends […]

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  • PODCAST: AdExchanger Talks

    Podcast: Adform Follows Function

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    AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Adform is a proud member of the tiny club of huge independent ad platforms. With 900 people working in 26 countries, the Denmark-based company takes an engineering-driven approach to data-driven ad buying. Profitable since the early days, its top-line revenue has doubled year on year for […]

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  • PODCAST: AdExchanger Talks

    Podcast: Soft Skills

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    AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Branding and performance are two sides of the same coin. Maybe that’s why they can never see eye to eye? This week on the podcast, 360i CEO Jared Belsky discusses the need for clients to bring the two disciplines together rather than allow them to exist […]

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  • Ad Exchange News

    AT&T’s Signal To Xandr: No More M&A For Now

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    Xandr just can’t deal right now, according to sources. When AT&T hired Brian Lesser to run its new targeted advertising business and acquired AppNexus as its anchor asset, the company signaled it might move quickly on more acquisitions. But the appetite for mergers has faded since then, and the company now plans to hold off […]

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  • PODCAST: AdExchanger Talks

    Podcast: Retail Madness

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    AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution. Triad’s customers are big retailers like Staples, Kohl’s, GameStop and […]

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