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»Sherry Smith

Podcast: Retail Madness

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Advertising in retail and ecommerce environments has grown from a subset of shopper marketing to a key channel for the world’s biggest brands. This week on the podcast, Triad CEO Sherry Smith talks about that evolution. Triad’s customers are big retailers like Staples, Kohl’s, GameStop and... Continue reading »
by Zach Rodgers // February 26th, 2019 //
»
Amid WPP’s Focus On Creative Transformation, Triad Launches A Consultancy

Remember when WPP CEO Mark Read said he wanted the holding company to be known for creative transformation? That need to evolve has finally hit Triad, a company WPP acquired in 2016 that sells paid media on ecommerce sites. On Tuesday, Triad rebranded from Triad Retail Media and launched a consultancy to help brands increase... Continue reading »
by Alison Weissbrot // February 12th, 2019 //
»
Sherry Smith Takes The Helm At Xaxis-Owned Triad Retail Media

Triad Retail Media promoted its chief customer officer, Sherry Smith, to the CEO position on Tuesday. Roger Berdusco, Triad’s former CEO, is leaving the company to pursue other opportunities. Triad manages ad sales on major retailers’ ecom sites including Walmart, Sam’s Club, eBay, Stubhub, Staples, Toys R Us, and most recently, Barnes & Noble. But... Continue reading »
by Alison Weissbrot // September 26th, 2017 //
»

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