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»Rob Rasko

Rob Rasko headshot
The Cookie Is Crumbling And COVID-19 Is Still Here, But Digital Advertising Will Be OK

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rob Rasko, founder and CEO at The 614 Group. It’s hard not to look at 2020 as annus horribilis, if I may quote the Queen. We all entered the new year very much aware that our... Continue reading »
by AdExchanger // July 29th, 2020 //
»
Podcast: What Innovation Means Now

This week on AdExchanger Talks, 614 Group CEO and Founder Rob Rasko graces the studio for a discussion of the changing nature of programmatic and entrepreneurship. 2018 was a year of change in programmatic, exemplified by Xandr’s acquisition of AppNexus. The deal has created uncertainty: Where will networks that used to transact on the AppNexus... Continue reading »
by Zach Rodgers // April 10th, 2019 //
»
Rob Rasko headshot
B2B Publishers Need More Of Their Own Ad Exchanges

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Rob Rasko, founder and CEO at The 614 Group. Online publishers, now more than ever, must juggle the demands of creating great content while driving revenue. At the heart of this balancing act are... Continue reading »
by AdExchanger // May 19th, 2017 //
»
 

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