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»National Public Media

There Is No Podcasting Bubble

This week’s guest, Tutuwa Ahwoi, will present at AdExchanger’s upcoming Programmatic IO San Francisco, taking place April 29-30, on “How To Harness The Momentum In Podcasting.” Podcasting is increasingly a source of audience and revenue growth for publishers. In this episode Ahwoi, a 12-year veteran of National Public Media, shares lessons learned from her many... Continue reading »
by Zach Rodgers // April 3rd, 2019 //
»
Podcast Advertising Pokes Around in Programmatic

Advertisers are waking up to the popularity of podcasts among their consumers. PodWave, the first programmatic marketplace created exclusively for podcast advertisers, was launched Wednesday by digital audio vendor AdsWizz and National Public Media (NPM), National Public Radio’s sponsorship sales arm. Despite the growing popularity of podcasts in recent years (Edison Research said in January... Continue reading »
by Alison Weissbrot // July 7th, 2016 //
»

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