AdExchanger
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OPINION: On TV & VideoSmart TV Manufacturers Will Decide The Tipping Point For ACR
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. Vizio, Samsung and LG make up 70% of the smart TV market, with many of the other manufacturers trailing in the single digits. It’s a new tri-opoly for brands to […]
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Pay Up, Google; Ad Tech Readies For TV 2.0
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Fine’s A Charm Google was slapped with its third EU antitrust fine in two years on Wednesday, to the tune of $1.7 billion. EU regulators determined the search giant used its dominance to block competitors from selling text ads on third-party websites’ search […]
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Instagram Dives Into Commerce; Nielsen Sees Big Jump In Mobile Time-Spent Among 18-34s
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instashop It was only a matter of time (and money). Instagram announced that it’s begun testing a checkout feature with brands like Adidas, H&M and Warby Parker that lets users purchase products without leaving the app. Read the blog post. Previously, Instagram had to […]
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Hulu Ad Business To Accelerate; Comcast-Owned Sky Constructs An Ad Stack
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Price Drop, Inventory Hop All those digital buyers complaining about Hulu being sold out of ad inventory will see a reprieve. The streaming platform’s decision to lower the price of its ad-supported plan to $5.99 a month will bring more users and ad dollars […]
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OPINION: On TV & VideoWhy On Earth Would Netflix Launch An Ad-Supported Service?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Dave Zinman, chief operating officer at Drawbridge. We’ve all heard speculation that Netflix could move to ad-supported streaming this year, largely as a means of offsetting its ever-growing content creation budget. But I believe […]
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Amazon App Pop-Ups Pitch Its Private Label Items; Netflix May Share More Viewership Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Amazon’s World Amazon is testing a pop-up feature for its app that suggests its own private-label goods on competitor’s product pages, taking its aggressive approach to conquesting to another level. Amazon already places display and search ads on other brands’ pages, but this […]
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OPINION: The Sell SiderThe Risks Of Second-Hand Inventory
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ian Trider, director of RTB platform operations at Centro. There is a widespread practice in this industry which puts advertisers at risk: resellers acquiring inventory from other resellers. With such an overly complex supply […]
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Craziness At Facebook; Momentum For eSports
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook News Cycle It was another tumultuous week for Facebook. In addition to the shocking departures of head of product Chris Cox and head of WhatsApp Chris Daniels, the Federal government has opened a criminal investigation into the company’s data dealings. A Grand […]
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Pandora Tests Targeted Ads For Smart Speakers; Apples Races To Ink Deals Before Streaming Launch
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Voice On Target Pandora is selling ads targeted to specific voice-activated devices, such as smart speakers, game consoles and smart TVs. Previously, brands could target within a Pandora stream across connected devices as one category. Getting more granular by device type allows brands trying […]
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OPINION: The Sell SiderNo, Private Marketplaces Aren’t Going Anywhere
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Dillon Roulet, founder and managing partner at Duplici. The effects of a matured ecosystem are clear: Open marketplace media buys are much more secure and transparent than they were in the early days. We’re […]
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A New Addressable TV Consortium; Senate Takes Up Privacy
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressing Television TV networks are banding together to create a standard that will enable addressable advertising on smart TVs. NBC Universal, Disney, Discovery, Turner, AMC Networks, Xandr, FreeWheel and Hearst TV are part of Project OAR (Open Addressable Ready), and Vizio’s Inscape will power […]
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Google Gets Serious On Travel Bookings; Price Hike For DirecTV Now
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Travel Bug Google is making big moves in travel. Last week the search giant quietly announced a new standalone hotel-booking site, similar to Google Flights. With its own page, Google will do a lot less linking out to third-party booking services. Hotel companies may […]
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OPINION: On TV & VideoWho Invited Facebook To The Upfronts?
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. If you’re an advertiser heading into the upfronts, there is a good chance you may be wooed by a new suitor: Facebook. Why is the TV advertising industry’s […]
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BuzzFeed's Peretti Hails New Age Of Austerity; Who Benefits From Brand Conquesting (Google)
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Feed The Beast Some VC-backed digital news startups are taking a more businesslike approach. “I think we’ve seen a shift now toward more austerity [in digital media] because the focus now is not ‘can you outrun everyone,’ it’s ‘can you outlast everyone,’” BuzzFeed CEO […]
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OPINION: The Sell SiderBehavioral Targeting Existed Before RTB – And It Should Exist Without It
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. The digital advertising industry needs, more than ever, privacy advocates and activists – some strong, external pressure and entities holding it to account. New evidence […]
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Podcast Listening Surges; TrustX Shifts Fees To Sellers
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Enter Audio The growth of podcast audiences justifies the hype. More than half of Americans over the age of 12 report having listened to the audio format this year, up from 44% last year, according to Edison Research’s 2019 Infinite Dial Study, which has […]
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OPINION: On TV & VideoHow Mobile’s Growth And Power Overshadows The Other Screens
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lexi Sydow, senior market insights manager at App Annie. Amidst all the pageantry, glamour and celebration at last month’s Oscars, it’d be easy to overlook two important developments that speak volumes about the future of […]
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Zuck's New Privacy Pledge; LiveIntent Debuts Onboarding Service
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pivot to Privacy Dear World, Trust Us. Your “friend,” Mark Zuckerberg. Facebook’s beleaguered founder and CEO penned a lengthy post on Wednesday promising a top-to-bottom privacy overhaul of the House That Zuck Built, from encrypted messaging to secure data storage. “As I think about […]
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CFO Admits Twitter Ad Platform Needs Work; Snap's Uncertain Future
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Twitter’s Unfinished Ad Business Twitter still has some catching up to do on the advertising front, CFO Ned Segal acknowledged Monday at Morgan Stanley’s Technology, Media and Telecom conference in San Francisco. Segal said Twitter needs to prove its ad formats drive interest even […]
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OPINION: On TV & VideoHow Advertisers Can Still Win In The Streaming Wars
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sarah Stringer, senior vice president and head of innovation at Carat “Friends” may have launched in 1994, but thanks to streaming platforms, the show is as popular as ever. When it appeared on Netflix […]
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A New Mandate At CNN; Marketing Insights From Lyft's IPO Filing
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stankey On The Warpath CNN’s digital business will undergo a significant overhaul under AT&T, The Wall Street Journal reports. WarnerMedia CEO John Stankey, a longtime AT&T exec who has shown himself to be a disruptive force within the company’s newly acquired media holdings, is […]
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OPINION: The Sell SiderWithout A Real Programmatic Direct Plan, Publishers Face PMP Pain
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Scott Bender, global head of publisher strategy and business development at Prohaska Consulting. We have all read the stats that private marketplace (PMP) transactions continue to outpace overall programmatic spending. Sixty-one percent of publishers in an eMarketer […]
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Meredith Ramps Up Affiliate Revenue; GDPR Probe Dropped
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shopping News Meredith generated $400 million in retail sales last year due to commerce integrations across a dozen of its sites, working with 400 retailers to post 40 million products. To expand its shoppable integrations, Meredith acquired Linfield Media, the six-person affiliate marketing […]
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Disney May Buy WarnerMedia's Hulu Stake; Video App TikTok Fined Over Privacy Violation
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hungry Mouse Disney is in talks to acquire WarnerMedia’s 10% stake in Hulu, Variety reports. Disney currently owns 30% of Hulu and will pick up 20th Century Fox’s 30% stake if and when the Department of Justice approves their merger. Adding WarnerMedia’s stake and […]
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OPINION: The Sell SiderHow Can We Move To A Programmatic-First Future?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, senior vice president of strategy and sales at CafeMedia. Two years ago, I looked in my crystal ball and envisioned a future where all media would run programmatically. Today, we have all […]
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Feds Lose Appeal To Block AT&T-Time Warner; Facebook Culls Watch Programming
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Case Dismissed The government lost its appeal to stop the AT&T and Time Warner merger on Tuesday. While AT&T will continue to operate Time Warner as a separate group, The New York Times reports, the two companies can integrate more deeply and move forward […]
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Publishers Struggle To Monetize Apple News Audiences; The Road To A Federal Privacy Law
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Newsonomics Publishers are struggling to make money from Apple News because the platform doesn’t allow them to use third-party data or execute programmatic sales, Digiday concludes based on interviews with seven unnamed publishers. A source described an “abysmal” fill rate of less than […]
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OPINION: On TV & VideoThe Rise Of The Digital Linear Programmer
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Geoff Spence, regional vice president of business development at SpotX. For a few years now, traditional pay TV providers in the United States have lost subscribers each quarter as viewership shifts to less expensive […]
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Kraft-Heinz Brands Collapse After Cost Cutting; Horizon Tries Performance-Based Agency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brand Collapse The global trend of cost-cutting at some of the world’s largest advertisers hit a brick wall on Thursday, when Kraft Heinz reported weak earnings and had to write down more than $15 billion in value from brands like Oscar Mayer and Kraft. […]
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OPINION: The Sell SiderThird-Party Data Is A Bad Habit We Need To Kick
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Kendell Timmers, vice president of advertising data at The New York Times. I recently looked myself up on BlueKai’s registry tool to see what audiences I belong to within their third-party data sets. While […]