AdExchanger
Articles By AdExchanger
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OPINION: On TV & VideoWhat Works In Linear And Other Video Platforms May Not Work In Connected TV
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jackie Paulino, senior vice president of customer success at Pixability. As the industry transitions from linear TV to the new idiosyncrasies of connected TV (CTV), marketers can’t afford to get caught flat-footed. CTV requires […]
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WarnerMedia Considers Ad Free Package; Maine Signs Strict Data Privacy Law
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Midstream AT&T’s WarnerMedia is considering a $16-$17 per month ad-free streaming package comprising HBO, Cinemax and the Warner Bros. movie and TV library, reports The Wall Street Journal. This new proposal, backed by WarnerMedia chief John Stankey, comes in addition to AT&T’s initial […]
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OPINION: The Sell SiderWhat Duopoly? Why Amazon’s Sizmek Purchase Is Just The Next Step In Its March Toward Ad Dominance
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jay Friedman, president and partner at Goodway Group. Amazon bought Sizmek’s ad server and dynamic creative optimization (DCO) tool last week. If you’re not a Sizmek customer, this may not seem like a big deal. And […]
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Dentsu Aegis Is Latest Holding Co To Consoldate Agencies; Google Will Acquire Cloud Analytics Firm For $2.6B
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Simpler Sell In the United Kingdom, Dentsu Aegis is following a new holding company trend by consolidating and restructuring disparate agencies across media, data and creative. WPP recently merged J. Walter Thompson and Wunderman into one business, Wunderman Thompson, and consolidated VML and […]
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Instagram Advertisers Can Pay To Promote Influencer Content; Economist Debuts Google-Backed Video Series
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Paid Influence Instagram is allowing brands to promote organic content created by influencers as ads in its feed. “One of the biggest requests from brands to date is the ability to incorporate branded content posts into their advertising strategies,” Instagram said in a blog […]
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OPINION: The Sell SiderDoes Behavioral Targeting Make Publishers More Money?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Paul Bannister, co-founder and executive vice president at CafeMedia. Does behavioral targeting make publishers more money? That’s a huge question with many potential ramifications, most significantly the conversations about government regulation of user tracking. A study released last week examined that […]
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GroupM Shakes Up Leadership Team; Firefox Deals Cookies Another Blow
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Benioff Hearts MuleSoft Marc Benioff was effusive on the subject of MuleSoft Tuesday during Salesforce’s first quarter earnings call for its 2020 fiscal year. Benioff waxed lyrical about how the systems integrator – which Salesforce purchased for $6.5 billion last year – is helping […]
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Google Under Antitrust Scrutiny Over Advertising, Search Biz; Total Time Spent With Media Set To Stagnate
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Power Players Google is preparing for an antitrust investigation by the US Justice Department, which could include a far-reaching probe of its advertising practices. Google’s usual regulatory hotspot is search, where it wields immense influence in the consumer journey and can prioritize keeping people […]
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OPINION: On TV & VideoAs TV Advertising Becomes More Targeted, Operators Must Guard The Consumer Experience
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Paul Alfieri, chief marketing officer at Cadent. Google’s recent test of ads on the home screen of an Android-powered Sony TV should have been an eye-opening event for TV service providers intent on growing “time […]
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DOJ May Sue Google For Antitrust; Bayer In-Housing Effort Saved $10M Off The Bat
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trust Issues The Justice Department may open a case against Google over alleged antitrust violations in its search business. Back in 2013 Google was forced to make changes to its search ads business as part of a settlement with the FTC. But a new […]
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OPINION: The Sell SiderSmarter Contextual Targeting Is Media Brands’ Weapon Of The Future
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Some could argue that media brands’ first-party user-level data is of high quality, but probably not unique if compared to Google’s, Facebook’s or Amazon’s. What […]
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Academic Study Says Behavioral Targeting Isn't Lucrative For Pubs; Modern Marketing Is Chaotic – Deal With It
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Personal Personalized advertising may not be working as well as promised for publishers. Media companies receive just 4% more revenue for a cookie-based targeted ad than a nontargeted ad, according to a joint study on behavioral advertising conducted by the University of Minnesota, […]
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OPINION: On TV & VideoFacebook Watch Proves That Digital Video Is Still In Its Infancy
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tony Chen, CEO at Channel Factory. With Facebook opening Watch to any video creator, its video strategy now competes directly with YouTube. Watch already has 75 million daily users, but with more than 2 billion […]
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WaPo Releases Publisher Tech; Hulu Reveals Detailed Viewership Data
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Network Effects The Washington Post released an advertising and site management product Thursday called the Zeus Platform as part of its Arc Publishing tech suite. It will take a two-pronged approach: A package for small and midsize publishers promises improvements in ad performance and […]
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Facebook US Engagement Is Declining; MRC Omni-Video Standard Is Ready For Its Close-Up
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disengaged Facebook and Snapchat are slowly but surely losing engagement in the United States. Average daily time spent on Facebook decreased by three minutes in 2018, while time spent on Snapchat has plateaued over the past year, according to eMarketer. Time spent on Facebook […]
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OPINION: On TV & VideoThe Next ‘Game of Thrones’ Megahit Will Be Monetized ‘Beyond the Wall’
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. Nearly a decade of “Game of Thrones” has come and gone without a single interruptive ad. That alone is noteworthy. But it’s not as though it hasn’t been monetized with ads – […]
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Target Mulls Acquisition Of Triad Retail Media; How Amazon Protects Private Label Brands
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Target Shopping List Target is considering a deal for Triad Retail Media, the shopper marketing agency bought by WPP’s Xaxis programmatic group in 2016, The Wall Street Journal reports. An acquisition is far from certain, though. Target has been increasing investments in Roundel, its […]
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OPINION: The Sell SiderThe Bonds Run Deep For Audiences And Media Companies That Follow Them Across Channels
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Courtney Glaze, vice president of revenue operations at Vox Media. It’s not always lasting love at first sight. The media dating pool is big, and consumers have unlimited options. Companies need to use every […]
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Facebook Thought Out Killing Politics Ads; Condé Will Guarantee Some Advertiser Outcomes
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Electing Out Political ads used to be seen as a huge opportunity for Facebook, but now they’re just a landmine. After finding itself at the center of Russian interference in the 2016 US election and facing similar issues abroad, Facebook debated internally whether to […]
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Safari Has a Workaround For Attribution; Twitter Tweaks Its Ad Load
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ITP Consolation Prize WebKit, the software underlying Apple’s Safari browser, introduced a new way to attribute ad clicks on the web in compliance with its Intelligent Tracking Prevention (ITP), built-in tech that strips cross-site tracking from the browser. Safari is prohibiting user-level measurement by […]
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OPINION: The Sell SiderSudden Death For Cookies (Finally)?
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Cimino, president at Cimino Collaborative and head of data strategy at Prohaska Consulting. I saw the vulnerabilities of cookies as far back as 2013. In an article titled, “The Cookie Has Five Years […]
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Hulu Advertises Ad-Free Service; Spotify Experiments With Car Interfaces
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Free TV Hulu took an important step earlier this month when it started running a commercial featuring “the Old Spice guy” – a Procter & Gamble icon – pitching Hulu’s ad-free subscription offer. That may seem like less of a first step than a cheeky […]
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RTB Under Fire In Europe; Index Uses Machine Learning For Dynamic Timeouts
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. GDPR, You Listening? One year into GDPR, ad tech is facing headwinds in Europe. Data protection authorities in seven markets are looking into the legality of real-time bidding, which they argue is a “wide-scale and systemic” violation of the law. Spain, The Netherlands, Belgium […]
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OPINION: On TV & VideoThe Bullish Case For The Skinny Bundle
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Scott Worthem, senior vice president, strategic partnerships, at Comscore. The skinny bundle – seen by many as the “bright spot” for pay TV – has garnered quite a bit of media attention of late. […]
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Gmail's Vast Store Of Purchase Data; AB InBev Brews An In-House Agency
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Check Is In The Mail Google’s Gmail service provides an immense trove of ecommerce data, and even in-store purchase data when customers have a receipt sent to their account. You can check out your own “Purchases” history page. Google doesn’t use information from […]
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OPINION: The Sell SiderDigital Publishing Lessons For Navigating The New TV Landscape
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Ben Dixon, CEO at Adslot. The traditional TV ecosystem still attracts immense money in advertising – an estimated $69.2 billion in 2019 – despite the continued proliferation of cord cutters, who shun content that can’t […]
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Amazon Eyes Sizmek's Ad Server; Publishers Do In-Housing Too
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sizmek Rumbles Amazon is circling a deal for the Sizmek ad server business, as the ad tech company closes its bankruptcy review, Bloomberg reports. Amazon has built out a strong ad platform business that spans the demand-side and supply-side. Does it need an ad […]
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OPINION: On TV & VideoDoing Math: How The Cheddar Acquisition Could Bring Home The Bacon For Altice
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. For the past year, the advanced TV world has been on a bit of an M&A tear. Over the last 12 months, we’ve seen exciting moves from […]
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WarnerMedia Upfront Touts AT&T Data; PepsiCo Brings It In-House
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WarnerMedia Touts AT&T Data WarnerMedia had its first upfront under the new AT&T brand. “Now that we’re owned by AT&T, this upfront will be followed by a terrible reception,” quipped Conan O’Brien, kicking off a star-studded presentation. WarnerMedia assured media buyers in attendance that […]
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McDonald's Looks To Emulate Amazon; Is S4 'Too Yesterday'?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Order Up Dynamic Yield, the personalization technology McDonald’s acquired in March for $300 million, will help the fast-food chain customize its menus to store customers and app users. But the platform will also position McDonald’s to compete with digital giants – namely Amazon – […]