AdExchanger
Articles By AdExchanger
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Mobile: The New Television
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Hlavacek, vice president of programmatic at The Weather Company. Why aren’t more marketers moving budgets to mobile? Two recent articles caught my attention because they resonated personally and professionally, illustrating that we have […]
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OPINION: Data-Driven ThinkingApple Pay Could Be A ‘Game Changer’ For Marketers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Weston, CEO at Profusion. Apple Pay is due to enter the UK this month after already making a big impression in the US. Some 2,500 US banks supported Apple […]
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OPINION: Data-Driven ThinkingPrivate Exchanges Aren't Immune To Ad Fraud
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, chief operating officer at Dstillery. I attended the AdExchanger Clean Ads conference in New York last month. Overall, the presentations were good, but I took some issue with […]
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OPINION: Data-Driven ThinkingPersonalization Shouldn’t Always Come First
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Heiser, president and CEO at Segmint. When it comes to the ways that brands leverage consumer data for marketing and communications purposes, a relative absence of regulation should by […]
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OPINION: Data-Driven ThinkingThe Internet Of Things: Big Upside For Brands, Tons Of Risk
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Pat LaPointe, executive vice president at Resonate. The Internet of Things (IoT) – where physical products can connect to the web and communicate with users and other products – has […]
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OPINION: Data-Driven ThinkingWe Need Clearer Fraud Definitions, More Standardized Measurement
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. Buyers and sellers agree that ad impression fraud is a huge issue. Yet no one has agreed on how to define, identify and counter fraud, […]
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OPINION: Data-Driven ThinkingGetting The DMP Integration Right
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Dominic Satur, US platform director at Flashtalking. Data-driven marketing is only as strong as the ability to ingest, model and apply the data at our fingertips. But as adoption of data-management […]
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Twitter CEO Dick Costolo Steps Down, Jack Dorsey Named Interim Chief
By Allison Schiff and Zach Rodgers. Wall Street never really seemed to get soon-to-be-former Twitter CEO Dick Costolo. Costolo will step down as chief exec of Twitter on July 1, the company said in a filing with the Securities and Exchange Commission. [Read the SEC filing.] Founder and board chairman Jack Dorsey will take the […]
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Programmatic TV: A Monumental Upgrade For Advertisers
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Rany Ng, product management director, video and TV advertising, DoubleClick by Google. I enjoy a good binge-watching session of “Breaking Bad” as much as the next person. But when it comes to television, what […]
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OPINION: Data-Driven ThinkingWe Need Trust In Every Layer Of The Digital Ad Taxonomy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Casson, senior director of ad tech products at sovrn. Advertising impressions are the means by which advertisers attribute value to people they hope to engage in ad campaigns. The […]
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