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»Tony Casson

We Need Trust In Every Layer Of The Digital Ad Taxonomy

“Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Casson, senior director of ad tech products at sovrn. Advertising impressions are the means by which advertisers attribute value to people they hope to engage in ad campaigns. The... Continue reading »
by AdExchanger // May 13th, 2015 //
»
Publishers Must Put A Price Tag On Attention

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Casson, senior director of ad tech products at sovrn. When I stopped at a local store the other day, there was a sign on the door that read, “Back... Continue reading »
by AdExchanger // December 18th, 2014 //
»
Ad Tech And Fraud: Lessons From Email Spam

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Casson, senior director of ad tech products at sovrn. The challenge of combatting online ad fraud has received intense publicity in recent months. The digital advertising industry, in conjunction... Continue reading »
by AdExchanger // June 17th, 2014 //
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