Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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Albertsons Launches New Off-Site Click-to-Cart Tech
The grocery chain Albertson’s is trying to reduce the time and number of clicks it takes to add an item to an online shopping cart. It’s new click-to-cart product should help.
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Why Cookware Brand Hexclad Produces All Of Its Own Content
An important part of developing the in-house creative group at HexClad is to prove the return on investment, according to Head of Content Matt Duckor.
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Why The Amazon Native AquaSonic Landed A Walmart Deal – And Never Was A Social Brand
People tend to think of digital-native product brands as a single bucket. But there’s a huge difference between companies that are social natives, for instance, rather than an Amazon-based brand.
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Shopify Launches A Product Network That Will Natively Integrate Items From Across Merchants
Shopify launched its latest advertising business line on Wednesday, called the Shopify Product Network.
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Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs
Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.
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Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams
Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.
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How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores
America’s biggest department stores are changing, and changing fast.
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Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride
On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.
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Meta’s Ad Platform Is Going Haywire In Time For The Holidays (Again)
For the uninitiated, “Glitchmas” is our name for what’s become an annual tradition when, from between roughly late October through November, Meta’s ad platform just seems to go bonkers.
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Closing Arguments Are Done In The US v. Google Ad Tech Case
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
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