Senior Editor
James covers the intersection of commerce, media and advertising technology.
AUTHOR ARCHIVE FOR:
James Hercher
Articles By James
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DOJ v. Google: Judge Brinkema Calls For Less Ad Tech “Window Dressing” In The AdX And DFP Divestiture Debate
Is a divestiture of Google’s publisher ad server and ad exchange products necessary – or impossible? During day two of the remedies phase of the DOJ’s ad tech antitrust trial, both sides went through a grueling back-and-forth about the future of Google Ad Manager.
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DOJ v. Google: During Opening Arguments, The DOJ And Google Battle Over An AdX Divestiture
Court is back in session. And the fate of the open internet is in the balance.
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The Trade Desk and Acxiom Deepen Their UID2 Collaboration With An AI-Powered Measurement Solution
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.
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Why Shipt, The Target-Owned Same-Day Delivery Service, Added Yahoo As Its DSP
Last year, Shipt went hunting for a DSP, eyeing new programmatic reach and hyper-local targeting down to the ZIP code.
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Best Buy Ads Dives Into Programmatic
Best Buy Ads, the consumer electronics chain’s retail media arm, on Tuesday announced a slate of new partnerships and new ad tech features that push it further into ad tech and data services.
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Amazon Expands Its Programmatic Integration With SiriusXM
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
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Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.
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Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner
Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.
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Google’s Proposed Fix To Its Ad Tech Monopoly Is At Odds With The DOJ’s Remedies
Late Friday evening, Google filed its proposed remedies to its ad tech monopoly to District Court Judge Leonie Brinkema, and unsurprisingly, they’re rather mild – and very different from what the Department of Justice is looking for.
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Honey Co-Founder Ryan Hudson Has A New Plan For An AI Ad Network
This week, the AdExchanger Commerce Media Newsletter spotlights ZeroClick, an ad network for AI chatbot products launched by a group of familiar faces in the world of ecommerce and ad tech.
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