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AdExchanger
Articles By Staff
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Retail Media’s Stack Adapts; Why Creators Create More For YouTube
Lyft is expanding its retail media business by decoupling its first-party data from its media. Plus, how will an economic downturn play out for influencers?
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A Levy Here, A Fine There; The Perfect Google AI Search Response
The rest of the world is still preparing its tariff countermeasures. Plus Google has started inserting links to new Google searches into AI overviews.
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Brought To Account (Finally); Yahoo Considers An Ad Tech Exit
A German appeals court recently ruled that major social ad platforms may not suspend or deactivate accounts without notice. Plus, the Yahoo DSP business is potentially up for sale.
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Gloves Off On Principal-Based Buying; The Live Sports Formula
Agencies around the globe weigh in on principal-based buying; live sports are king, but new sports like F1 are having trouble gaining traction; and Adobe gets roasted by Bluesky’s artist community.
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Generative AI Copy Cats; Time To Take Down Google Search Partners?
Proof keeps piling up that gen AI makes marketing creatives lazy; Google stops serving ads to parked domains, prompting questions as to why those domains were ever monetized; and a resurgent David’s Bridal thinks it can reach profitability this year.
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AIO? More like, “Ehh, I Owe You Nothing”; Passing A (Regulatory) Review
Google maintains its AI overviews are a boon for web traffic. Plus, there’s more than one way to combat fake reviews.
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How Ad Networks Ruin Everything; The Challenges Of Government Data Governance
Everything is (or becomes) an ad network. And then it gets ruined. Plus, there’s something the Trump administration has in common with the ad tech world.
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ROMO’s Got An Arm, But No Legs; Did Elon Stop Paying The Cybersecurity Bills?
No, “ROMO” doesn’t have to do with the former Dallas Cowboys quarterback. Plus, X is dealing with the fallout of a massive data breach.
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The Max Effect; No Keeping Up With Core Updates
The Google PMax whisperer releases his latest annual report; publishers brace for more disruptions from Google search updates; and stolen content is the least of Wikipedia’s gen AI concerns.
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Google Antagonists Await Justice (Brinkema); Nielsen Wins By Losing
No punches pulled in another Senate hearing on Big Tech’s excesses; Nielsen’s lawsuits accusing competitors of IP infringement keep getting dismissed; and investors grow wary of Reddit’s closeness to Google.
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The Power Of You(Tube); Apple’s ATT Is An Antitrust Violation (In France)
2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It’s the sound of the mobile ad tech ecosystem saying, “We told you so.”
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A Braze(n) Deal; AppLovin Responds To The Shorts And The Haters
The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to reports that short sellers are targeting the company.
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AI Overviews Across The Atlantic; The Haters And The Generators
Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pictures in the style of Studio Ghibli.
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Daily Mailing It In; YouTube Shorts Get A Pick Me Up
Daily Mail’s ad-light subscription soars; YouTube Shorts takes another cue from TikTok; and MAGNA predicts an ad spend slump due to tariff-induced uncertainty.
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Meta’s Endless Advertising Canvas; The Right-Wing Soda Influencers
Meta introduces new ad placements, promo opportunities and AI prompts; an influencer campaign prompts right-wing influencers to oppose RFK Jr.’s soda crackdown; and transcription platform Otter launches an AI assistant.
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Not Quite Everything Is An Ad Network (Yet); The Unsocial Networks
Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption.
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AppleTV+ Has Negative Revenue; The Creator Economy Runs On Retail
Could AppleTV+ be the next CTV platform to turn to ads in order to turn a profit? Plus, the bubble may have already burst on creators launching direct-to-consumer brands.
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TikTok Ads Get A Glow-Up; OpenAI Isn’t Open To Ads (Yet)
Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional.
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The Industry Turns On The Trade Desk; DOGE’s Cuts Impact Government Ad Spend
The Trade Desk’s weak Q4 emboldened the company’s critics; DOGE’s cuts to federal agencies are hurting ad agencies; and President Trump fires the two remaining Democratic FTC commissioners.
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TikTok Might Tip Into Oracle’s Lap; Amazon’s Not Happy With $56 Billion
Oracle’s TikTok bid is a warmed-over Project Texas; Amazon’s ads biz has its sights set on Google; and gen AI search is a good traffic source for retailers, but bad for news pubs.
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Publisher SaaS Has Another Go; Can Roundel Escape Near-Earth Orbit?
Dotdash Meredith (DDM) has hired Jim Lawson to run its ad tech division D/Cipher. Plus, can Target become a true advertising powerhouse?
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The Omnicom-IPG Merger Gets A Second Look; Publishers Clash With Google AI Overviews
Omnicom and IPG have both received additional information requests from the FTC about their merger. Plus, publishers don’t know how AI overviews fit into their referral traffic.
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Sonos Says ‘Sooooo … No’; Competing For Coca-Cola’s Crown
Sonos’s woes ding The Trade Desk; WPP’s AI investments may not keep Coke from switching to Publicis; and feminized Swedish tobacco products find an audience in the US manosphere.
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The Emperor Is Hardwaring No Clothes; Bursting The Newsletter Bubble
AI-equipped consumer products keep failing; why the newsletter boom might be nothing but spam; and retaliatory tariffs hit America where it hurts.
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Can’t Spell “Retail Media” Without “Me”; Spotter’s Starting Spot
Who controls the retail media (RMN) budget? Plus, this year YouTube will close out the upfronts
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The Macro Is Bad; Out Of The Starting Blox
Is the threat of tariffs like the end of third-party cookies? Plus, Roblox is ramping its in-house programmatic ambitions.
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Is JBP The New SPO?; Cloudy With A Chance Of Tariffs
What exactly are joint business partnerships? Plus, AI chatbot responses may be susceptible to Russian propaganda.
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More like Performance Min; Tick, Tock, Tick, Tock
PMax has joined Search as what Google dubs “the power pair.” Plus, TikTok usage and ad spend are still dropping.
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The Point Solution Of No Return; Apple, Welcome To Ad Tech (Again)
Amazon’s ad tech ambitions are crowding out Amazon specialists; EU regulators have concerns about Apple ATT; and Google says breaking it up could threaten national security.
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A State Of Blis; Google Glitches And Who Knows Why
T-Mobile may be considering an acquisition in the mobile data market; Google’s glitch shuts down ads for a weekend; and ad tech’s old guard is salivating over AI startups.