AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Wait, An Open Internet Backed By Amazon?; Beyond Retail Media
Amazon will consolidate its legacy ad APIs into one offering; retail media powers to mobile economy; advertisers aren’t feeling Pride Month this year.
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YouTube Wins The Everyscreen; For Chatbot To Chatbad
YouTube is winning the CTV race by not just focusing on TV; ads threaten the gen AI user experience; and sports still brings brands incremental reach.
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The Macros Or The Attros; Another Twist In The Trump Tariff Drama
TikTok isn’t quite such a success for luxury beauty brands anymore; expect even more tariff uncertainty; and LLMs have a hard time with “the taxonomy problem.”
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Sponsorships Still Win In Niche Sports; For AI Ads, Perplexity’s No Google
Sports sponsorships can play well for small brands; Perplexity was first to AI search ads, but advertisers waited for Google; and GroupM officially rebrands to WPP Media.
Tagged in:- Abhinav Kumar
- basis technologies
- Brian Lesser
- ChatGPT
- Debra Aho Williamson
- EssenceMediaCom
- generative AI ads
- Google AI Overviews
- groupm
- ipg
- MailChimp
- Mark Read
- Mindshare
- omnicom
- Perplexity
- Ramp
- Robert Kurtz
- Serial
- Sonata Insights
- Tata Consultancy Services
- The Masters
- Tiger Woods
- Timbersports
- Wavemaker
- WPP
- WPP Media
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A ClearLine Of Sight; Finally, It’s Not The Year Of Mobile
Magnite’s SpringServe deal illustrates why SSPs need a video ad server; Google grapples with AI search’s impact on publisher traffic; and Anthropic’s AI assistant is a law enforcement snitch.
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The TL;DR on MNTN’s IPO; The Price Of Change
CTV ad platform MNTN has gone public; last week, the FTC dismissed a lawsuit brought against PepsiCo; the new US budget bill might ban state regulation of AI.
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Can The Upfronts Ever Change?; The Influencer Take On Activation
TV dealmaking has shifted to “always-on” models; “activation” is a classic bit of ad jargon; ChatGPT is sending more traffic to publisher.
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Primed For Context; Streamers Turn A Profit, But Will It Last?
Amazon Prime Video rolls out new audience and contextual targeting; streamers wring more revenue from subscription-weary consumers; and AI is an app, so it must obey Google and Apple.
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Why The Small Get Smaller; Call It Community College
Perplexity is thirsty for revenue streams; Marketecture’s media biz grows; and Duolingo goes dark on social after its AI pivot.
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Airbnb Isn’t Booking It On Ads; Judges Are Judging Big Tech
AirBNB considers introducing ads (just not right now); antitrust enforcement is about more than shrinking Big Tech; and broadcasters want to get the ball rolling on sports again.
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