AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Google Antagonists Await Justice (Brinkema); Nielsen Wins By Losing
No punches pulled in another Senate hearing on Big Tech’s excesses; Nielsen’s lawsuits accusing competitors of IP infringement keep getting dismissed; and investors grow wary of Reddit’s closeness to Google.
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The Power Of You(Tube); Apple’s ATT Is An Antitrust Violation (In France)
2025 will be the first year YouTube wins at ad revenue. Plus, d’ya hear that? It’s the sound of the mobile ad tech ecosystem saying, “We told you so.”
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A Braze(n) Deal; AppLovin Responds To The Shorts And The Haters
The wave of CDP consolidation is riding strong. Plus, AppLovin CEO Adam Foroughi responded to reports that short sellers are targeting the company.
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AI Overviews Across The Atlantic; The Haters And The Generators
Google is full-steam ahead with AI Overviews. Plus, don’t post AI-generated pictures in the style of Studio Ghibli.
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Daily Mailing It In; YouTube Shorts Get A Pick Me Up
Daily Mail’s ad-light subscription soars; YouTube Shorts takes another cue from TikTok; and MAGNA predicts an ad spend slump due to tariff-induced uncertainty.
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Meta’s Endless Advertising Canvas; The Right-Wing Soda Influencers
Meta introduces new ad placements, promo opportunities and AI prompts; an influencer campaign prompts right-wing influencers to oppose RFK Jr.’s soda crackdown; and transcription platform Otter launches an AI assistant.
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Not Quite Everything Is An Ad Network (Yet); The Unsocial Networks
Operating a genetic testing business is difficult. Plus, YouTube has become the biggest platform for podcast consumption.
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AppleTV+ Has Negative Revenue; The Creator Economy Runs On Retail
Could AppleTV+ be the next CTV platform to turn to ads in order to turn a profit? Plus, the bubble may have already burst on creators launching direct-to-consumer brands.
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TikTok Ads Get A Glow-Up; OpenAI Isn’t Open To Ads (Yet)
Companies are now leaning toward slick, scripted video series ok TikTok. Plus, expect any future OpenAI ads to be less than traditional.
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The Industry Turns On The Trade Desk; DOGE’s Cuts Impact Government Ad Spend
The Trade Desk’s weak Q4 emboldened the company’s critics; DOGE’s cuts to federal agencies are hurting ad agencies; and President Trump fires the two remaining Democratic FTC commissioners.