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AdExchanger
Articles By Staff
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The In-Game Scale Barrier; The Web’s Right Time, Right Place
In-game ad platform Frameplay joins with competitors to chase scale; top-level domains become a top-level concern; and could Google be forced to open its data warehouse?
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PayPal Is Ready For Its Advertising Payday; The Brand Safety Conundrum
PayPal officially launched its ads business. Plus, Media buyers are worried that “an advertising mistake can become the news.”
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OPINION: Daily News RoundupIt’s Grimace Versus Gritty; Zeta Global Strikes Again
Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million.
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Stick A Pin In it; When Reddit’s Data Is Google Data, Too
Pinterest is picking up supporters on Wall Street. Plus, what’s the deal with the search advertising, AI and data licensing deal between Google and Reddit?
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Can’t Spell Exchange Without Change; ’Soft On Ad Tech
Chalice integrated with Index Exchange, and it’s not a typical partnership. Plus, Microsoft will be moving on from its retail media platform Promote IQ.
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Nike Walks Back On DTC Plans; YouTube Shorts Takes On TikTok (Again)
As Nike’s new CEO prepares to take over, the shoe brand is walking back on some of its direct-to-consumer plans. Plus: YouTube Shorts ups maximum video length to three minutes.
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TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand?
TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now outpaces demand.
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Is TTD The New Goliath?; Amazon Adds More Ads
The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with NBCUniversal.
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The Black Market For Facebook Customer Service; Caught Up In Case Law
A web crime ring that sold Facebook account service tickets collapses in dramatic fashion; how US antitrust precedent could inform the DOJ/Google ad tech trial; and more publishers turn to paywalls as the open web shuts its gates.
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Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by Google Search.
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Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa
Oracle’s advertising and third-party data businesses are officially kaput; political pollsters are abandoning misleading online data; and AI-generated slop is already overtaking the internet.
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Who’s Winning The Streaming Race; The Writing’s On The Paywall
Winners and losers are emerging from the streaming melee. (Or at least the winenrs are.) Plus, CNN will begin testing metered content.
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Don’t Curate The Player, Curate The Game; How Google Wins By Delay
Curation is the new hot topic, but it’s just another incarnation of bundling. Plus, Google is playing the long game with its US-based antitrust trials.
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Google Begins Its Defense; WhatsApp Is The New Publisher Traffic Source
Welcome to Week Three of the US vs. Google ad tech antitrust trial. Plus, ews publishers are turning to WhatsApp for traffic.
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Open Season On False Advertising; Google’s New Hub For The Home
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online groceries and retail media puts new pressure on false advertising. It is not a coincidence that false advertising lawsuits have risen sharply. For one thing, claims made on packages on a store shelf or in a […]
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Google vs. Global Watchdogs; Is Meta Buggier Than Ever?
The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta’s ad platform has been quite buggy lately.
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Lifting The Veil On Surveillance; Amazon Gives It Another Go With Shoppable TV
The FTC’s got a new report on the data collection practices of large social media and video platforms. Plus, Amazon has its own “Shark Tank.”
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Still Playing In The Sandbox; Will The YouTube Gates Reopen?
Chrome Privacy Sandbox adds support for deal IDs and extends Protected Audiences’ lifespan to 90 days; Google’s ad tech antitrust trial could open YouTube to DSPs other than DV360; and former Kubient CEO charged in accounting fraud scheme.
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Big Tech’s EU Opponents Step Aside; Dare To Believe In A World Without GAM
Two of the EU’s biggest Big Tech antagonists are set to resign; a GAM breakup could usher in post-ad-server programmatic; and how Google kept Prebid separate from the IAB Tech Lab.
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Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny
Why streaming TV might adopt the cloud-usage model for content; MAGNA projects strongest ad market in two decades; and “go woke, go broke” gets proven wrong, again.
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Wait, TTD Is Doing A TV OS?; Social Ad Clicks Covertly Switched People’s Health Care
The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health.
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Social Media May Be Hazardous To Your Health; The Google API You Hope For
Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale to go away.
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DOJ Outs Ad Tech Open-Source Supporters; Jeff Green Dings The TTD TV Rumors
Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is building its own smart TV OS.
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How The Markets Are Made; Why So Many Solo Consultancies?
Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived.
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Oracle Goes Ad-Free, The Way To Be; No Longer Printing Green
Oracle’s growth rate will increase without its declining ad business. Plus, Ad-supported news no longer brings home the bacon.
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How Snacks Conquered America; X Loses Its Brazilian Stans
In today’s newsletter: How loosened ad restrictions helped snacks take over America; Brazil’s X ban dings stan culture; and Roblox partners with Shopify as it expands real-world ecommerce to all creators.
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What’s The Endgame For Gaming Ads?; Panning Gold From Sludge
The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing?
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Let The Great Unbundling Begin; Why Amazon Won At The Upfronts
The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year.
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The Deal With Demand Gen; The Brokerages Might Be Broken
In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.
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Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk
In today’s newsletter: Amazon stands out among Upfronts CTV rookies; Google reveals how much revenue its ad tech divisions make; and women hold more marketing leadership positions than men, but churn is worse for women.