Six months after it came to light that AppNexus has a problem with invalid inventory, the New York-based company is imposing more transparency on ad networks and websites that use its platform to sell media. AppNexus confirmed to AdExchanger that it has started inserting a new snippet of JavaScript into its ad tag in order to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CEO Talkin’ Former [x+1] CEO John Nardone has left Rocket Fuel, which acquired the self-serve DSP/DMP hybrid last August, and joined UK-based ad-serving tech firm Flashtalking as its new chief executive. He replaces the firm’s elusive CEO and founder, Paul Cunningham. Nardone wastes no […]
Database marketing and CRM agency Merkle has acquired performance marketing agency Pointmarc, a Seattle-based digital analytics consultancy. Terms were not disclosed. The deal is the latest in an acquisitions spree for Merkle, which acquired paid search and social agency RKG last July and earlier bought Chicago digital agency New Control, design firm 5th Finger and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google’s Search Data Once upon a time, Google’s ad platform chief, Sridhar Ramaswamy, locked horns with his peer, Susan Wojcicki (now YouTube CEO), over the proper use of the company’s valuable search data. The Information’s Amir Efra tells the tale of some meetings where […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Captive Mobile Video Audiences Writing for Adweek, Google’s head of display (and now YouTube ad products, too), Neal Mohan, says TV consumption habits have evolved and brands must adapt. “Our shift to constant connectivity has opened up amazing opportunities for marketers to reach consumers […]
Microsoft has reversed its approach to Do Not Track (DNT) and will no longer make it the default setting on the Internet Explorer browser and IE’s eventual replacement, Spartan. In a Good Friday blog post, Microsoft Chief Privacy Officer Brendon Lynch said the decision was made in order to comply with the World Wide Web […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Platforms Under Siege Privacy officials from France, Spain and Italy are looking into Facebook’s data collection practices, The Wall Street Journal reports. “The pile-on is a sign of an increasingly acrimonious environment for US technology companies in Europe,” writes the Journal’s Sam Schechner. “Antitrust […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL And Fox Forge Digital Deal AOL and Fox Sports entered into a multiyear partnership for video content on Wednesday. Fox Sports will host AOL video on its digital properties, like @TheBuzzer and Garbage Time. Fox Sport Digital’s VP of bizdev, Ben Maggin, tells […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In Defense Of Agencies Writing for MediaBizBloggers, former PHD chief Steve Grubbs says adland is lost in a discussion on rebates, media kickbacks and arbitraging inventory. “My evolved point of view is that a) agencies must not violate any laws, b) they must be […]
Facebook violates EU law by tracking users for targeted advertising, a European privacy panel said Tuesday. The report was commissioned by the Belgian Privacy Commission, which sits under the EU’s European Commission, and is an updated version of an initial draft that surfaced in February. A key development of the update claims that Facebook cookies […]
