Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. OTT Metrics Nielsen is bringing better measurement to Roku’s streaming players and to Roku TV. “We believe all TV will be streamed, and with it all TV advertising,” said Scott Rosenberg, VP of advertising at Roku. “With Nielsen, we’re integrating these capabilities directly into […]
LinkedIn’s display business deteriorated during Q1 2015 and will continue to tumble, the company said during its quarterly earnings call on Thursday. While LinkedIn reported Q1 revenues of $638 million, up 35% YoY, its disappointing Q2 and full-year guidance ($670-$675 million and $2.9 billion respectively) sent shares plummeting more than 25%. During the call, CFO […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. GroupM Chief On Rebates At an ANA event in Phoenix this week, GroupM Chairman Irwin Gotlieb opened up about the kickback controversy, ignited by his former employee, ex-Mediacom CEO Jon Mandel. “Some clients are very distrustful of their agencies,” he said. “There are others […]
Fifty-four stories above New York’s World Trade Center site, 800 media planners gathered Tuesday evening for AOL’s annual advertiser NewFront. The big “reveal” was a new video content and distribution agreement with broadcaster NBCUniversal. Starting this summer, select NBCUniversal videos from network partners Bravo, CNBC, E!, MSNBC, NBC, Oxygen, Syfy, Telemundo and USA will be […]
Adobe is shoring up its support for display ads with the acquisition of dynamic creative optimization (DCO) tech from Collective, called Ensemble. The small technology pick-up, announced at the firm’s European summit in London on Wednesday, will give Adobe’s advertiser clients self-serve tools to build, customize and deploy ads through Adobe Media Optimizer in real […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Game On In a Tuesday blog post, Facebook debuted new video functionality for app ads as it aims to drive more desktop game signups. “It’s eligible to play automatically in News Feed, there is a persistent call-to-action (CTA) over the video pop-up for ads […]
Twitter is taking cross-device retargeting under its wing with the acquisition of digital ad platform TellApart. “Direct response advertising has been a major growth engine for our ads business over the last several quarters. … TellApart will accelerate that trajectory further,” said Kevin Weill, Twitter’s SVP of product, in a blog post Tuesday. According to […]
When the IAB set out to craft a set of standards for digital audio advertising seven months ago, it wanted to address the challenge of consumers shifting to mobile and to organize the fragmented digital audio landscape. The effort resulted in the Digital Audio Ad Serving Template (DAAST), and many in the industry welcomed the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Smoke Screen Programmatic trading helped boost holding companies’ organic growth rates in Q1, the WSJ reports, but inconsistencies in reporting methods are causing confusion in the market. While some firms account for revenues and profits earned from reselling inventory to clients, others do […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook-YouTube Showdown Facebook Video is gaining speed, but YouTube has more inventory and offers advertisers more options. The WSJ polls buyers, who are impressed with Facebook’s video reach but aren’t fully sold. “The growth of video views on Facebook is staggering,” said Digitas CIO […]
