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»DAAST

DAAST Might Change Digital Audio Measurement, So What’s Apple Waiting For?

When the IAB set out to craft a set of standards for digital audio advertising seven months ago, it wanted to address the challenge of consumers shifting to mobile and to organize the fragmented digital audio landscape. The effort resulted in the Digital Audio Ad Serving Template (DAAST), and many in the industry welcomed the... Continue reading »
by Liz Rowley // April 28th, 2015 //
»
Audio And The Programmatic Buy: Ad Execs Describe The Challenges

There are a number of reasons programmatic buying has yet to permeate the digital audio space, a growing area that would seem ripe for automation. Among those reasons is a lack of standards. The IAB’s first stab at standardization was the Digital Audio Ad Serving Template (DAAST), which surfaced some six months ago. But according... Continue reading »
by Liz Rowley // March 18th, 2015 //
»

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