The rise of digital advertising has been tough on local news. Not only have legacy operations, like local newspapers, struggled to survive in the era of Craigslist, Google and Facebook, digital ones haven’t found it easy to gain a perch. Most recently, the owner of Gothamist and DNAinfo shut down the sites in early November […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vejay G. Lalla, a partner in the advertising, marketing and promotions group at Davis & Gilbert. Over the last year, the online advertising industry has grappled with the threat posed […]
If an agency spends $100 programmatically for its client, how much money actually ends up with the publisher? Agencies and marketers want to know – especially GroupM. As awareness of hidden fees continues to rise, GroupM is doing more than just tracking where media spend ends up. It’s pulling and rerouting spend to take advantage […]
Breaking into the China market requires feet on the ground painstakingly building direct relationships with local players, a fair amount of intestinal fortitude and patience. It also helps having a Chinese parent. Mobile ad exchange Smaato is capitalizing on its affiliation with Spearhead Integrated Marketing Communications Group, the Beijing-based offline marketing service provider that acquired […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Don’t Rock The Yacht Cannes caught a lot of flak last year from agency leaders who declared the bloated festival had become too expensive. The festival’s parent company, Ascential, will reduce the festival from seven days to five, shave the price of a ticket […]
Oath is switching things up within its ad and platform executive ranks. The company has named Tim Mahlman president of advertising and publisher strategy, Oath revealed Tuesday. Mahlman replaced Bob Lord as president of AOL’s platform business in June 2016 and has manned AOL’s publisher and ad platform strategy since. Rohit Chandra becomes head of […]
Programmatic platform Choozle picked up $6 million in Series B funding Tuesday, and it’s got growth on the brain. “We’re buying time to become a bigger player in the mid-market,” said Choozle CEO and co-founder Andrew Fischer, who sees recent ad tech consolidation and the lack of investment in early-stage companies as an opportunity. Choozle, […]
Unlike the Hilton or DoubleTree brands, Hilton’s Curio Collection features independent hotels – like the historic Hotel del Coronado in San Diego – that don’t carry the Hilton name prominently. To reach people who like to stay in these hotels, Hilton knew it needed to connect not with a demographic, but with travelers who sought […]
After years of consistent growth, companies have flat-lined or decreased their investments in marketing. Last year, the amount of overall revenue allocated to marketing hit a peak at 12.1% – but that, according to the Gartner CMO Spend Survey, is down to 11.3% in 2017. Gartner’s research, released Tuesday, is based on 353 marketing executives at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rich Kahn, co-founder and CEO at eZanga. Brands have reason to fear for the safety of their reputations. From headline-generating slip-ups – like when major brand ads appeared alongside extremist […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The EU Turns The Screws Google paid off a $2.8 billion fine in June after Europe’s competition commissioner, Margrethe Vestager, found the company had leveraged its search engine dominance to anti-competitively promote its online shopping service. Now Vestager “is gearing up to hit the […]
AdColony will lay off more than 20% of its workforce and exit the mediation and ad-serving game in a bid to focus its business on programmatic. The mobile video ad company said Monday that it will shutter most of AdMarvel, the mobile ad tech company it acquired in 2010. The ad exchange portion of AdMarvel […]
While tapping into purchases helps advertisers close the loop around the actual conversion, the use cases for purchase data have evolved far beyond measurement. The use of transactional data is maturing in media activation, as is the ability to commingle it with other data sources like behavioral, location and even panels in channels like addressable […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. “Willy Wonka and the Chocolate Factory” is one of the greatest movies of all time. I love the movie because Willy Wonka, like […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Evelina Grines, vice president of media and entertainment at MPP Global. Video audiences in the US are soaring, growing 46.8% from August 2016 to 2017, per the MPA. And while that’s good news, viewership […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Merge Lane Despite government opposition to AT&T’s proposed merger with Time Warner, the companies are full steam ahead building out an ads business to rival Verizon, Facebook and Google. AT&T hired PubMatic President Kirk McDonald as CMO of its new ad unit last […]
Yieldbot founder and CEO Jonathan Mendez has vacated that role. “Jonathan and the board came to a mutual understanding,” a company spokesperson confirmed to AdExchanger on Friday. The change was effective in early October, but Mendez is keeping his board seat. Yieldbot has had a tough year. It laid off a third of its staff […]
The organizers of the Digital Marketing Exposition & Conference (Dmexco) have abruptly parted ways with the conference’s co-founders, Christian Muche and Frank Schneider. In a memo dated Nov. 2, the conference’s organizer, Koelnmesse, extended its partnership with the show’s trademark holder, the German Association for the Digital Economy (Bundesverband Digitale Wirtschaft or BVDW), and cut […]
After Democrats won an unexpected cascade of seats in the Virginia House of Delegates on Tuesday, liberal technologists and the Democratic National Committee (DNC) are hoping to scale the programs behind those successful bids to other state races in 2018. Many of the data and technology products used by candidates in Virginia were backed by […]
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Chip Schenck, Meredith’s VP of data and programmatic, wants to take care of his advertisers – specifically the brands that have been with the publisher of Allrecipes, Shape and Better Homes and Gardens for the long haul. Among Meredith’s top clients over the last 100 […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andy Vogel, global head of digital products at NewBase. The ad supply chain is underregulated, and this has become obvious with the recent Financial Times spoofing scandal that uncovered at least six industry players offering fake inventory. With […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jared Belsky, president at 360i. Coming fresh off my latest trip to Palo Alto visiting with tech powerhouses and the C-suite of one of my favorite clients, I’m feeling energized, […]
The Trade Desk reported net revenue of $79.4 million in the third quarter, a 50% jump over the same period last year. The Trade Desk increased its forecasted revenue for 2017 from $303 million to $306 million, and has beaten and increased its revenue guidance in all five quarters since its IPO. The company’s first […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku Surges Roku shares jumped more than 50% after reporting strong revenue growth in its first public earnings report on Wednesday. The streaming video service’s hardware sales, consisting of its namesake connected TV-box devices, grew 3.8% to $67.3 million. Roku’s software revenue, encompassing its […]
When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’s […]
The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive Advertising Bureau (IAB) Tech Lab revealed Thursday (read the blog post) that the unpopular nine-year-old video ad spec will be retired and replaced with two […]
AppNexus CEO Brian O’Kelley has been waiting 10 years for ad tech to become transparent. Less than a week after Rubicon Project slashed its take rate in half, to 10% to 12%, by doing away with buy-side fees, AppNexus said its fees are even lower. The company revealed it charges an 8.5% average to the […]
AI-driven marketing automation platform Artsai came out of a two-year-long stealth period on Thursday with plans to help brands cut down on marketing vendor fragmentation hell. Client Pandora has been using Artsai to help its ad partners with dynamic creative optimization and to gather and apply campaign performance data and insights across touch points. Pandora […]
Ericsson is taking the wraps off its DMP for telcos. On Thursday, the Swedish networking giant announced the global launch of Emodo, a mobile ad platform that lets carriers monetize their subscriber data programmatically. The release of Emodo follows Ericsson’s surprising intention to enter the ad tech space, which it announced in March at Mobile […]
