Month: November 2015

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sizmek Points To PointRoll PointRoll is like a little hot potato getting tossed from owner to owner. Its latest handler: ad tech company Sizmek for the modest sum of $20 million. Read Ad Age’s story. PointRoll focuses on rich media technologies and was purchased […]

Following Adblock Plus’ (ABP) peace talk with numerous ad industry executives last week, the company revealed Thursday morning the first steps toward establishing an independent committee to oversee its Acceptable Ads initiative – which whitelists publishers that abide by ABP’s conditions. Those first steps are more goals than reality at the moment and reflect the […]

The prospect of a viewable CPM (vCPM) standard for digital media buying had publishers running scared a year ago. Now, many are embracing the pricing model, but transacting this way is not without its hurdles. Publishers not only need to defend the value of their inventory to buyers when 20 to 50% of the ads […]

Merkle has China on the mind. The CRM and performance marketing agency revealed Thursday it had entered into a reseller agreement with dominant Chinese search engine Baidu. Although the deal is not necessarily exclusive, it is the first of its kind for Baidu with a US partner agency. As a result of the deal, Merkle […]

Acxiom’s data onboarder LiveRamp hopes to solve the thorny problem of identity – thorny because consumers have thousands of different identifiers. LiveRamp – which Acxiom now refers to as its Connectivity unit, but we’ll refer to as LiveRamp for the purpose of simplicity – has a solution to accomplish that using deterministic identifiers. On Thursday, it announced a partnership […]

A truck manufacturer recently discovered it had an untapped market: women in the Midwest who loved to drive and own trucks. The source of that data wasn’t a focus group but rather Facebook topic data, a PII-free way to deliver what people are talking about on Facebook to the brands that care about it. An […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mayur Gupta, senior vice president and head of digital at Healthgrades.   It’s staggering to see the pace at which digital technology is changing the traditional and highly regulated world […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Gentler SSP The Wall Street Journal’s Mike Shields profiles publisher ad ops vendor Media Operative, and finds the company has made inroads with a new wave of programmatic-averse publishers by helping them mediate between sales channels. Its new customers include Vice Media, Vox […]

German entertainment media network RTL Group has led a $15 million Series A investment in VideoAmp, a Santa Monica, Calif.-based startup focused on helping buyers plan, purchase and measure unduplicated audiences across mobile, over-the-top TV, video on demand and so on. Other investors include Anthem Venture Partners, Simon Equity Partners and Third Wave Capital. Prior to […]