Probabilistic attribution is just a “stopgap,” says Simon “Bobby” Dussart, newly appointed CEO of AppLovin-owned mobile measurement and attribution company Adjust. Depending on who you ask, “probabilistic” could simply be a synonym for “fingerprinting,” but there is a distinction between them, Dussart says on this week’s episode of AdExchanger Talks. Fingerprinting is explicitly verboten under… Continue reading »
