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»probabilistic

LiveRamp’s On A Quest For The Unified Customer ID – And It's Adding Probabilistic Data Matching As One Option To Get There

Acxiom’s data onboarder LiveRamp hopes to solve the thorny problem of identity – thorny because consumers have thousands of different identifiers. LiveRamp – which Acxiom now refers to as its Connectivity unit, but we’ll refer to as LiveRamp for the purpose of simplicity – has a solution to accomplish that using deterministic identifiers. On Thursday, it announced a partnership... Continue reading »
by Allison Schiff // November 12th, 2015 //
»
Why Google And Facebook Won’t End The Need For Probabilistic Cross-Device Pairing

The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on advanced solutions for building seamless cross-channel brand experiences. It would seem that Facebook, Google and a very short list of others with access to login data at scale have cross-device cinched. But... Continue reading »
by Allison Schiff // August 17th, 2015 //
»
The Other Cross-Device Guys: Catching Up With Crosswise

What will be the fate of probabilistic data in a world populated by Facebook and Google? Steve Glanz, CEO of probabilistic cross-device data provider Crosswise, admits that deterministic data is superior to probabilistic connections – but his answer to that question is still yes because of one major factor: the need for scale. “Obviously, it would... Continue reading »
by Allison Schiff // June 22nd, 2015 //
»
2015 Edition: A Marketer’s Guide To Cross-Device Identity

As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the state-of-play around cross-device IDs. Consumers are media multitaskers – and cookies are not. As users migrate to mobile at record speeds – according to comScore, apps already account for more than 50%... Continue reading »
by Allison Schiff // April 9th, 2015 //
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