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As Publishers Feel Viewability Crunch, Buyers Promise The Money Will Come

The prospect of a viewable CPM (vCPM) standard for digital media buying had publishers running scared a year ago. Now, many are embracing the pricing model, but transacting this way is not without its hurdles. Publishers not only need to defend the value of their inventory to buyers when 20 to 50% of the ads... Continue reading »
by Sarah Sluis // November 12th, 2015 //
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