Publishers, users and advertisers hate in-banner video. It creates a poor user experience and, for advertisers, it doesn’t even drive ROI like pre-roll video. “If you want the entire video to be viewed and have complete attention, in-stream works best,” said Anush Prabhu, chief channel planning and investment officer for ad agency Deutsch Inc. In-banner […]
Mobile gaming company Gameloft removed all ad networks from its apps last year and hired a direct sales team. The company sees its future in advertising revenue, not from users making in-app purchases. And that means taking control of what will be its primary source of revenue. Gameloft is one of the biggies in the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kirk McDonald, president at PubMatic. Many in the programmatic world shamelessly borrow strategies, tactics and even language from the world of finance. Some companies have “tickers” on their websites that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Just Not That Into It Upstart digital publishers are “just not that into ad tech,” writes the Journal’s Mike Shields. Vox, Mic.com and Refinery29 have been vocal about working with as few ad tech firms as possible. “We are not running any programmatic whatsoever,” […]
The competition among cross-device providers is no longer a one, two or even three-horse race, but looks more like a mad steeplechase with 20 animals of various sorts, including thoroughbreds, rabbits and perhaps snakes. The biggest consumer platforms, like Facebook and Google, are often given the best odds, but some dark horses are moving up […]
Twitter finally appears to be catching the worm. Or at least its Q2 isn’t a can of worms à la last quarter’s earnings leak. The company reported a solid Q2, beating Wall Street’s expectations with a 61% year-over-year increase in revenue to $502 million for the quarter, 25% of which came from direct-response – the “fastest-growing […]
WPP-owned Kantar Media revealed Tuesday its strategic investment in digital media intelligence firm BIScience. The terms of the deal were not disclosed, but Kantar and WPP clients will have access to BIScience’s platform, AdClarity, which lets advertisers run competitive benchmarking across 500,000 unique publishers and mobile apps to identify high-performing traffic sources. “Our footprint as […]
Rubicon Project branched out into new areas in a strong Q2 that saw revenue grow 88% to $53 million. Managed revenue grew 48% to $227.2 million. Rubicon increased its cut of managed revenue, with take rate going up from 18.4% from last year to 21.4% this year. (Read the full earnings release here.) The company closed […]
Publishers are going to be shouldering the bulk of the burden of the user consent policy Google announced Monday. Google, in an effort to proactively comply with upcoming EU data protection legislation, outlined a user consent policy requiring publishers using AdSense, DoubleClick Ad Exchange or DoubleClick for Publishers to add cookie notifications across desktop, mobile […]
As advertisers apply more data to their television buys, how will old measurement standards meet their needs? The idea ignited a debate during a panel on the state of TV at AOL’s New York headquarters Tuesday. “I don’t know if we need a standard currency,” said Dan Aversano, SVP of client and consumer insights at […]
