“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Abderrezak Kamel, chief technology officer at Technorati. One of the largest inefficiencies about the current ad tech setup is the industry’s rapid-fire approach toward data pixels. In addition to being offensively inefficient, the approach […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rachael Hadaway, vice president of media solutions at 84.51°. The speed at which data and technology has been deployed to enable advertising functions over the last five years is astonishing. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Antitrust Allegations Google’s headaches abroad just intensified. Several rivals of the tech giant, including OpenX and AppNexus, have asked regulators in Brussels to investigate Google’s dominance of the ad tech market. The Financial Times reports that representatives from Google’s competitors have visited the European […]
A year after Yahoo’s disastrous Q2, the company reported year over year revenue growth of 15%, or $159 million, its best in nearly nine years. Yahoo saw Q2 revenue of $1.24 billion. So-called “Mavens” revenue (mobile, video, native and social) grew 60% to $399 million from $249 million during the same time last year. Yahoo CEO Marissa […]
Advertiser agency reviews took center stage during Omnicom’s Q2 call. Chief John Wren claimed the holding company is well positioned to weather the storm of media reviews, which have spurred the reevaluation of nearly $30 billion in media billings, according to estimates from Pivotal Research, because of Omnicom’s investments in its data-management platform, Annalect, and its programmatic […]
During his first US appearance, Alibaba CEO Daniel Zhang pledged the commerce giant wanted to help brands with cross-border commerce, not that it planned to expand into the US market. It appears he is making good on this strategy. Alibaba on Monday formed a strategic partnership with consumer packaged goods brand Unilever in order to […]
Kinetic Social is choosing growth over profitability. The social ads company, which announced $17.5 million in venture cash from Multiplier Capital and Bridge Bank on Tuesday, will use the bulk of its funding to ramp up its content management and creative services through an internal outfit the company is calling Creative Studio. The infusion brings […]
The Trustworthy Accountability Group (TAG), which is uniting industry players to root out criminal activity in digital advertising, has unveiled a pilot program to block fraudulent traffic coming from data centers. Google proposed the data center project and is leading the pilot program, which will see member companies sharing intelligence about fraudulent data centers. The companies […]
Anyone interested in a modern-day Greek tragedy should check out the country’s economic situation. But all tragedy ends with catharsis, and it’s why RTB House is upping its investment in the country. The two-and-a-half-year-old demand-side platform (DSP) from Poland is bringing on a business partner Alexandros Rigas. “We’re mainly working with shop owners, which is […]
Cosmetic brand EMMA New York is finding customers to seed its sampling program in the most unlikely of places – a gamified trivia app. Founded in 2012, EMMA, which sells luxury makeup products in the US and China, recently started running campaigns on gameit, which came out of beta in early May. Rather than doling out […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Bosco, CEO at ChoiceStream. Viewability. It’s a phrase tossed back and forth in sales meetings, delivered solemnly by speakers pacing conference stages and increasingly mandated by brands in their […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. WPP Scouts Social Data In a holding companywide deal, WPP’s GroupM synched up with Networked Insights, a Chicago-based social listening firm that mines more than 560 million social media posts per day. The goal is to tap into data about what consumers share on […]
Open auctions generated 70% of total programmatic revenue in the US last year, according to the Interactive Advertising Bureau’s (IAB) first-ever Programmatic Revenue Report. Programmatic display advertising totaled $10.1 billion last year, the study found, and made up 20% of 2014’s $49.5 billion total Internet ad revenues. The report, prepared in partnership with PricewaterhouseCoopers US […]
YouTube has sparked a brand fire, but can it ignite the same flame with content owners? “YouTube invented short-form video and took the category from zero to 4 billion views over a period of five years, but then it flat-lined and nothing happened,” said Hilary Perchard, head of US investments for European broadcaster and pay-TV operator […]
There have been several changes at Medialets in the three months since WPP snapped up the mobile ad platform. It’s got a new chief exec – COO Richy Glassberg took over as CEO from Eric Litman, who remains involved in the company as chairman – and it’s doubling down on its Media Rating Council (MRC) accreditations. Medialets, which received […]
John Nardone, the newly minted CEO of UK-based ad serving platform Flashtalking, feels like he’s come full circle. After spending more than 10 years deep in the ad tech weeds, Nardone, whose resumé includes the chief exec role at [x+1] – which sold to Rocket Fuel in August 2014 for around $230 million – and the co-presidency at […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Julia Amorim, CEO at MediaNet. As with traditional advertising mediums, marketers who invest in digital and programmatic advertising make a distinction between working and non-working dollars, which combined make up […]
Technorati on Monday released SmartWrapper, a SaaS-based product that helps publishers run multiple header bidding partners by bringing all demand partners into one place. For publishers juggling multiple partners, SmartWrapper helps manage implementation page latency and gives publishers more unified analytics. With the product release, Technorati enters a different market. “We see this continuing down […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Irfon Watkins, co-founder and CEO at Coull. Private marketplaces (PMPs) are on the rise across programmatic video advertising. Some agencies and advertisers see them as a means to an end in solving issues of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. First-Party Data On Instagram In an interview with eMarketer, Instagram exec Jim Squires talks up the opportunity around Facebook’s targeting data. Today advertisers on Instagram can only access gender, age and location data. Squires said Instagram “will be introducing new targeting functionality that will […]
SodaStream, a manufacturer of home carbonators, is letting some fizz out of its mass media activations to focus on increasing reach and frequency across digital and out-of-home. SodaStream is repositioning from its reputation as purely a soda maker to a company that supplies naturally flavored and low-calorie drink mixes and products like its new Power […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Steve Latham, CEO at Encore Media Metrics. In recent months we’ve heard some noise about the problems with using multitouch attribution to measure and optimize ad spend. Some claim attribution […]
Retailers and brands with physical locations are witnessing “an explosion of touchpoints in the ad and marketing tech landscape,” according to Travis May, president and GM of LiveRamp within Acxiom. The result is positive overall, he said, with marketers discovering new ways to demonstrate ROI and reach consumers across channels, but as that adoption takes […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Matt Maroon, a targeting and programmatic sales specialist at Microsoft. After my freshman year of college, I took a short leave from school and moved to Central America. I had taken Spanish courses for […]
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL On Parade AOL Platforms CTO Seth Demsey opens up to Business Insider on the Verizon-AOL merger, and claims the value’s in registered and verified data. “We are an ads company, we already have some of that,” he said. “You can imagine what that […]
Google cited strong growth in revenue from its DoubleClick unit, YouTube and mobile search in second-quarter earnings reported Thursday. Total revenue for the quarter was up 11% year over year (YoY), somewhat less than the 22% reported for the same period in 2014. Read the earnings release. “Our strong Q2 results reflect continued growth across the breadth of […]
David Karnstedt, who headed performance-marketing engine Efficient Frontier during its $400 million sale to Adobe in 2011, is taking the reins yet again as CEO of a data startup called Quantifind. He will lead a 60-person team seeking to scale quickly. Quantifind, which has raised $12 million, is among a handful of startups that act […]
EBay has confirmed plans to sell eBay Enterprise, its enterprise commerce and marketing services business, to a handful of equity and commerce firms for $925 million, one day before it spins off PayPal as a standalone entity. The divestiture creates a new standalone commerce and marketing tech company. Marketing components within the eBay Enterprise stack […]
Publishers selling programmatic need trained “digital media operators” who can speak the language of buyers. That’s how Intermarkets, which owns or represents media properties like Drudge Report, CNSNews.com and The Political Insider, aims to differentiate itself in a crowded field of sellers: speaking the language of programmatic to buyers, and setting up its technological stack […]
