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Google Passes The Buck To Publishers For EU Cookie Consent

Publishers are going to be shouldering the bulk of the burden of the user consent policy Google announced Monday. Google, in an effort to proactively comply with upcoming EU data protection legislation, outlined a user consent policy requiring publishers using AdSense, DoubleClick Ad Exchange or DoubleClick for Publishers to add cookie notifications across desktop, mobile... Continue reading »
by Sarah Sluis // July 28th, 2015 //
»

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