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in-banner video

  • Emry DowningHall, SVP of Programmatic Revenue & Strategy, Unwind Media
    OPINION: The Sell Sider

    In-Banner Video Is Back, And It’s Eroding The Value Of Web Video

    By Emry DowningHall, Unwind Media//

    The return of in-banner video has resulted in a deluge of cheap video supply flooding the open web, driving down CPM rates for dedicated video inventory and creating user experience and ad quality concerns.

  • Online Advertising

    Why In-Banner Video Won’t Die

    BY //

    Publishers, users and advertisers hate in-banner video. It creates a poor user experience and, for advertisers, it doesn’t even drive ROI like pre-roll video. “If you want the entire video to be viewed and have complete attention, in-stream works best,” said Anush Prabhu, chief channel planning and investment officer for ad agency Deutsch Inc. In-banner […]