Jeremy Ozen and Michaael Provenzano are co-founders of Vistar Media. Along with former chief architect of Invite Media, Mark Chadwick, Ozen and Provenzano are the in the early stages of trying to crack the out-of-home (OOH) market with an exchange of sorts, and link it to the digital demand-side, which currently buys across PC-based display, mobile and video channels. The challenge: penetrate a traditional out-of-home market that has been caught in the Stone Age.
Provenzano and Ozen discussed their company with AdExchanger...
AdExchanger: What attracted you all to the out-of-home market?
JEREMY OZEN: For myself, initially, I was interested in why there weren't more digital billboards, in general. It led me to reading about the rules that govern digital billboards and when you can and can't install them - municipalities have many laws governing outside billboards. This led me to consider the [“indoor” digital out-of home market] where there is foot traffic in many indoor locations, and where government rules don’t dictate what you can do with a screen.
Michael and I were good friends in college, and Michael was the cofounder of Invite. So, it was a perfect time to take a shot at revolutionizing the DOOH (digital out-of-home) industry.