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»Digital Out-Of-Home

Blazing The Out-Of-Home Trail

When digital jukebox maker TouchTunes rolled out Attract Media (“a digital-out-of-home activation platform”) last week, the focus was predominantly on direct sales. Michael Coppola, the company's VP of media and advertising, pointed out that while the capabilities exist for automated ad serving, “We expect a vast majority of the advertising to remain direct … with a... Continue reading »
by James Hercher // April 27th, 2015 //
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Bringing Programmatic Video Everywhere

The digital video out-of-home (OOH) market – screens in elevators, taxis, gas stations, gyms, malls, planes and amusement parks – is setting up the programmatic pipes. The Digital Place-Based Advertising Association (DPAA), whose members include Captivate Network, CNN Airport Network, NEC/Vukunet and Clear Channel Airport, is working with consultants who have built trading desks to... Continue reading »
by Sarah Sluis // April 13th, 2015 //
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Videology Takes 'Cartesian' Approach To TV/Online Convergence

The time when the blanket label "video advertising" will replace references to TV, PC, mobile, or tablet ads is still a long way off, but a new marketplace offering from Videology promises to advance that cause by letting buyers and sellers unify guaranteed and non-reserved ad deals. Dubbed "Descartes," the system is named for the... Continue reading »
by David Kaplan // July 10th, 2013 //
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Vistar Media, With Invite Media Founders, Target OOH Market With Exchange

Jeremy Ozen and Michaael Provenzano are co-founders of Vistar Media. Along with former chief architect of Invite Media, Mark Chadwick, Ozen and Provenzano are the in the early stages of trying to crack the out-of-home (OOH) market with an exchange of sorts, and link it to the digital demand-side, which currently buys across PC-based display,... Continue reading »
by John Ebbert // August 27th, 2012 //
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3M Targeting The Marketing OS Through Digital Out-Of-Home Networks

Last Wednesday, 3M launched the fourth generation of its Visual Attention Service (VAS) scanning tool, which includes new video capabilities. According to 3M’s release, VAS is viewed by marketers as an “alternative to eye tracking that enhances the visual impact of professional design across advertising, marketing, and digital and print media.” Read the release. Kelly Canavan, Marketing Manager of... Continue reading »
by AdExchanger // October 24th, 2011 //
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VeriFone Media Exec Polos Sees Audience Buying In The Digital Out-Of-Home Market

Chris Polos, Head of Advertising Solutions at VeriFone Media, discussed the out-of-home market and the impact of audience buying. His company recently reached out to marketers whose target market was among the throngs visiting during New York City's most recent Fashion Week. AdExchanger.com: Considering your background at companies such as Tacoda, are you surprised about... Continue reading »
by AdExchanger // September 19th, 2011 //
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Adcentricity Evolving As Digital-Out-Of-Home Ad Network Says CEO Gorrie

Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence... Continue reading »
by AdExchanger // November 23rd, 2010 //
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ADstruc Bringing Efficiency And Technology To Out-Of-Home Advertising Says CEO Laramie

John Laramie is CEO of ADstruc, an out-of-home advertising platform. AdExchanger.com: What gave you the idea for ADstruc and addressing the out-of-home, billboard world, if you will? JL: After graduating from Loyola University Maryland in 2006, I took off for New York City and landed a job at a brand licensing agency, The Beanstalk Group.... Continue reading »
by AdExchanger // July 21st, 2010 //
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Argo Digital Solutions CEO Kates Discusses Digital-Out-Of-Home Audience Buying And Planning With rVue 2.0

Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue's exchange. Argo Digital Solutions' Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you've come out with a new rev of rVue, your digital-out-of-home exchange.... Continue reading »
by AdExchanger // March 9th, 2010 //
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Argo Digital Solutions CEO Kates Says Digital Out-Of-Home Reaching Segmented Audiences For Advertisers Today

Jason Kates is Founder and CEO of Argo Digital Solutions, Inc. and rVue.com, a digital out-of-home advertising exchange. AdExchanger.com: Can you give quantify the Digital Out-Of-Home (DOOH) reach for Argo's rVue Exchange?   Do you think of reach in terms of networks or stores or consumers who are estimated to see particular digital media in a... Continue reading »
by AdExchanger // August 19th, 2009 //
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