Technology

Publicis Groupe released an outcomes-based solution on Thursday aimed at midsize companies (MSBs) that provides a money-back guarantee. “If the desired KPI isn’t met, we’ll refund 100% of the client’s entire investment,” said Bryan Kennedy, CEO of Epsilon, which is powering the solution, called The Pact, for its new parent company. There are around 200,000 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV  Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that […]

With just over two months to go until the July 1 enforcement of the California Consumer Privacy Act, privacy professionals are zooming to get ready. Literally. Julia Shullman, chief privacy officer and general counsel at TripleLift, has lost track of the number of CCPA prep calls and video chats she’s been on since the coronavirus […]

2020 hasn’t exactly gone as planned. As the newly appointed president of the IAB, David Cohen barely had time to shake hands with the rest of the leadership team before the nationwide onset of social distancing and working from home. Meanwhile, IAB Tech Lab President Dennis Buchheim, a frequent flyer who normally spent his time […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of […]

Alphabet had a surprisingly strong performance in Q1 2020, with revenues up 13% from last year to a total of $41.2 billion, according to the company’s earnings report on Tuesday. YouTube revenue passed $4 billion in Q1, up from $3 billion a year ago. But Google is preparing for a much tougher Q2. “Q1 was […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Danilo Tauro, global media manager at Procter & Gamble. The top demand-side platforms (DSPs) have grown substantially in the last few years, boosted in part by the growing integration of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Cuts Google plans to reduce marketing investments for the second half of 2020 by up to half, CNBC reported. A selective hiring freeze has also been imposed for both full-time and contractual employees. “We are reevaluating the pace of our investment plans for […]

Google will require advertisers to submit personal identification or business documents that prove who they are and what country they operate in, the company announced on Thursday. The process will start in the United States and then expand globally, but it will take a few years before the new business verification program is complete, according […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Branding The Game Brands are jumping into Nintendo’s newest Animal Crossing game. Highsnobiety and 100 Thieves are recreating their clothing collections so people can dress up avatars, and even non-apparel brands such as Twitter and Xbox have branded in-game clothing. Getty images lets players […]

With no live sports on the schedule, AT&T lost nearly 900,000 paid subscribers across its premium TV business, which includes DirecTV, U-verse and AT&T TV. That’s nearly double the number of Q1 2019 paid subscriber losses, which were around 544,000. Total pay TV revenue was $10.5 billion, down 7.2%. Sports have long been considered paid […]

Holding companies are being hit hard by the pandemic, and IPG is no exception. The company reported Wednesday that Q1 2020 net organic growth was 0.3% YoY to $1.97 billion, compared to 6.4% growth during the same period a year ago. Revenue was negatively impacted by account losses and the coronavirus pandemic in certain regions, […]

AB InBev – parent to more than 500 brands, including Budweiser, Bud Light, Stella Artois and, of course, Corona – is the largest global beer company in the world, and it’s got sizable data silos to match. But until recently it had no way to connect them, said Lucas Borges, senior global mar tech manager […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm Bryan Wiener and Sarah Hofstetter joined the ecommerce software company Profitero as CEO and president, respectively. This is the third business Wiener and Hofstetter have jointly led, following their long tenure at 360i before it was acquired by Dentsu and […]

AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Jeff Green, The Trade Desk founder and CEO, is at home in Southern California, grounded for the longest time in decades, according to the ad tech vet and business road warrior. But The Trade Desk isn’t hitting pause. Because many smaller ad platforms and startups that […]

Customer data platform Audiens closed an $8 million strategic investment from South Korean technology company NHN on Tuesday. What was it like to complete the company’s first big funding round during a global pandemic? “Nerve wracking,” joked Jonathan Brech, who was elevated from chief commercial officer to CEO of Audiens as part of the funding […]

YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of […]

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, president at Chapell & Associates. There’s been lots to take in over the past month. During those moments when you’re not focusing on the safety of loved ones, you […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Junior Streamers Children’s TV shows are losing out to new streaming options. Just look at Disney. Disney Plus passed 50 million subscribers last week while prime-time viewing on its cable network, Disney Channel, slumped 37% in mid April. The network is cutting back on […]

TripleLift CMO Jordan Bitterman has worn a lot of hats in the digital ad industry, across an array of companies. He’s worked at digital agencies (Digitas), media agencies (Mindshare), enterprise tech giants (IBM) and now an ad tech startup. Today on Social Distancing With Friends, AdExchanger managing editor Ryan Joe chats with Jordan about making […]

For the next five months, Google is waiving its Ad Manager ad serving fees for news publishers around the globe, which have been hit hard by the coronavirus pandemic. Read the blog post. Many have seen ad revenue fall as national and local advertisers pull back, and as coronavirus-related keyword blocking makes it difficult to […]

The Ad Council said Thursday it has launched a programmatic private marketplace (PMP) for public service announcements related to the COVID-19 pandemic. This initiative is its first major foray into donated programmatic media, though it has experimented with targeting audiences on social and specific publishers. The Ad Council coordinates public service advertising campaigns for a […]

One of LiveRamp’s top priorities is to get publishers to adopt LiveRamp Authenticated Traffic Solutions (ATS) – an email-based identity solution designed to be used in place of third-party cookies. So it brought in former ViacomCBS GM of programmatic Jason White to lead them toward the promised land of authentication, the company said Thursday. White […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Slump The Commerce Department estimates that US retail sales dropped by 8.7% from February to March. That’s the worst month-to-month drop since the department started collecting data 30 years ago, more than twice the worst months of the 2008 recession. The definition for […]

  Publishers are feeling the effects of the coronavirus pandemic on their ad revenue. An IAB survey of 200 publishers and sell-side programmatic players found that 70% of the group were revising their Q2 forecasts post-pandemic. News pubs hit hardest News publishers in particular are disproportionately affected by the coronavirus pandemic, since many brands don’t […]

This article is sponsored by Xandr. Given the events of the past month, few questions should remain about the importance of Connected TV (CTV) as an integral part of advertisers’ media plans. According to Nielsen, the AT&T TV Now streaming service saw an approximately 20% increase in total viewing time in the third week of […]

NBCUniversal opened more of its inventory to programmatic platforms on Monday, with a new product integration through FreeWheel and The Trade Desk. FreeWheel, a sister-company of Comcast’s NBCU, is coming out of beta with its “unified decisioning” platform, which operates an auction where programmatic demand is considered alongside direct-sold campaigns for OTT inventory and video […]

  Although the coronavirus pandemic has caused CPMs to plummet, the news isn’t all bad for publishers. How sites have been affected by the coronavirus’s economic impact vary, depending on the type of content they produce and the type of advertisers they attract. Freestar handles the advertising for 300 publishers – from sports (Barstool Sports) […]

  The advertising industry faces “imminent upheaval” as their tracking-heavy approach to digital advertising is being rejected by browsers, regulators and consumers. “Change is no longer a nice idea. It has become a requirement,” said Forrester VP and principal analyst Joanna O’Connell, who authored a report last week about how marketers need to address this […]