The coronavirus pandemic slashed Alphabet’s growth rate from 22% last year down to zero in Q2 2020. Revenues totaled $38.3 billion vs. $38.9 billion the year prior – a 2% year-over-year decline, or 0% once constant currency is taken into account. Like many of its advertising revenue-dependent peers, Google reported steady improvement throughout the quarter. […]
After a nearly three-month-long standoff, video analytics and brand safety measurement company OpenSlate said on Tuesday that it’s back in the YouTube Measurement Program (YTMP). Google and OpenSlate were at loggerheads since April, which is when YouTube relaunched the program with a handful of new partners and an updated organizational structure. OpenSlate had been a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Facebook Unfriend How at-risk is Facebook, really, from the flurry of brands suspending ad campaigns? Facebook has weathered worse. Its market cap plummeted $43 billion in one day in 2018, after reports of the Cambridge Analytica data violations, but bounced back within two […]
Influencer marketing is maturing on YouTube. On Tuesday, YouTube rebranded FameBit, the influencer marketing and branded content platform it acquired in 2016, as YouTube BrandConnect. YouTube hopes to make BrandConnect into a full-funnel offering, from making it easier for brands and creators to collaborate through to campaign creation, management and measurement. Influencer marketing has been […]
Popular YouTube channels for kids are migrating to the TV set through The Roku Channel and other ad-supported apps. Launched in 2017, The Roku Channel aggregates free content distributed on Roku’s platform along with live TV networks, premium video subscriptions and content packages geared toward different genres and age groups. When The Roku Channel launched […]
Department of Justice lawyers have interviewed numerous buy- and sell-side companies since kicking off an antitrust probe of Google’s business practices roughly a year ago. “They know their shit now,” said one ad tech executive who’s had multiple calls and exchanged a flurry of emails with DOJ attorneys since October. “The early calls were about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Video In TV’s Clothing YouTube may struggle to win TV buyers, who see the app as a mobile- and desktop-first platform. Time spent streaming YouTube on TV sets is up 80% year over year, and the platform is bidding for TV ad dollars […]
YouTube is expanding the amount of inventory it’s availing in the upfront this year through a new offering called YouTube Select, the company said Tuesday. YouTube Select grows the pool of inventory advertisers can purchase on a guaranteed upfront basis by bringing more channels into Google Preferred. The new channels, called “emerging lineups,” are organized […]
The coronavirus pandemic has led advertisers to rapidly switch directions, adjusting media buys and ad creative on the fly as the market changed overnight. “Automation feels like a necessity,” says Tara Walpert Levy, VP of agency and brand solutions at Google. “Both to try to help people capture any profitable growth they can, and to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Flexes YouTube represents a quarter of all AVOD and SVOD viewership in the United States, growing 80% year over year, per Comscore. Among ad-supported services, YouTube has the highest reach and streaming hours, the company said in a blog post. Time spent watching […]
Alphabet had a surprisingly strong performance in Q1 2020, with revenues up 13% from last year to a total of $41.2 billion, according to the company’s earnings report on Tuesday. YouTube revenue passed $4 billion in Q1, up from $3 billion a year ago. But Google is preparing for a much tougher Q2. “Q1 was […]
YouTube has broadened its measurement partner program and made it easier for buyers to find the right service provider for their needs. On Monday, YouTube added Channel Factory, Integral Ad Science, DoubleVerify, Sightly and VuePlanner to the program. Existing partners include Pixability, Zefr, Tubular Labs and Wizdeo. But OpenSlate, which had been a member of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Junior Streamers Children’s TV shows are losing out to new streaming options. Just look at Disney. Disney Plus passed 50 million subscribers last week while prime-time viewing on its cable network, Disney Channel, slumped 37% in mid April. The network is cutting back on […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alison Weissbrot, senior editor at AdExchanger. It’s part of a series of perspectives from AdExchanger’s editorial team. Facebook’s director of product management Rob Leathern tweeted Thursday that the social media […]
For Mike Baker, trekking to the top of a snowy mountain in Colorado and then snowboarding down isn’t all that different from the gumption it takes to found and nurture a startup. “It’s not for everybody, but for people who are crazy enough to enjoy sacrifice and grit, it’s great – the journey is also the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Fox And The Tubi Fox has reportedly expressed interest in buying Tubi as the streaming wars kick into high gear. The deal could be valued at more than $500 million, sources tell The Wall Street Journal. The purchase would put Fox in the […]
Marketers are spending boatloads on YouTube – to the tune of $15 billion in 2019 ad revenue, which Google shared for the first time last week. But YouTube can be a black box for data, and buyers want more insights to optimize their spend on the platform. “The more [data] we can get upfront about the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Us Too Newly merged ViacomCBS will throw its hat into a crowded ring of streaming services with a new service that spans its whole content portfolio, joining its current OTT vehicle CBS All Access. Nothing is set in stone, but executives are considering an […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh The Places You’ll Grow Instagram reportedly brought in about $20 billion in ad revenue last year, more than a quarter of Facebook’s total earnings, Bloomberg reports. Those numbers aren’t confirmed – the sources are anonymous and Facebook doesn’t break out Instagram revenue. But […]
YouTube drove $15 billion in ad revenue in fiscal 2019, according to Alphabet’s Q4 and FY results, released Monday. Read the release. This is the first time Google has disclosed YouTube’s revenues, which have grown briskly over the past three years – from $8.2 billion in 2017 and $11.2 billion in 2018. Alphabet will now […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Detox Are people cutting back on their mobile phone use? Media agency Hearts & Science tracked the phone usage of more than 2,000 Americans over 14 months and found that 64% scaled back their app usage during that period, with the average down […]
Content creators on YouTube are freaking out. The Federal Trade Commission (FTC) received more than 175,000 comments in response to a call for feedback on potential changes to the Children’s Online Privacy Protection Act (COPPA), an abundance of which came from YouTube creators worried that their ad-supported livelihoods are about to go up in smoke. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing Politics Google’s and Facebook’s political advertising policies have been at the center of a heated debate over election ads. Smaller platforms like Twitter and Pinterest have said they will block political ads, but have discovered how complicated political ad policies can be. Twitter […]
Though new to advertising, the video app TikTok is learning from competitors’ mistakes to forge strong relationships with buyers and to build a clear sales pitch. Unlike Facebook, Instagram, YouTube and Snap, which focused on audience growth over advertising opportunities at first, TikTok understood early on how to successfully work with media buyers. Facebook and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. That’s Settled Disney reached a deal with Amazon to carry Disney Plus on Fire TV sets. The two companies were at an impasse on a distribution deal because Amazon was demanding a substantial percentage of the media giant’s ad revenue, The Wall Street Journal […]
Google is taking advantage of all the product discovery happening on YouTube. The company said on Tuesday that advertisers buying Shopping Ads can extend their campaigns so those ads show up on YouTube’s home page and search feed. Google first let marketers use its search data to inform YouTube targeting back in 2017. User behavior, […]
Alphabet continued its long run of revenue growth, earning $40.5 billion in Q3, up from $33.7 billion in the same period last year. But its profitability dropped by almost a quarter to $7.1 billion as the company’s expenses increased, according to its quarterly report. The biggest cost center is headcount growth. The company has added […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Picking Up The Tab Facebook has long demurred that it’s a technology platform and not a publisher. But Friday marked a milestone: Facebook is going to pay publishers for content and it’s hiring journalists to curate top stories for a dedicated news tab on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Booking Frenzy YouTube created an instant reserve program to allow political campaigns to lock up key slots through February 2020. Just like when your favorite band goes on sale at Ticketmaster, campaign employees stayed up until 3 am so they could book the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Getting Ugly Disney has banned ads from Netflix across its platforms as it gears up to launch a subscription streaming service in November, The Wall Street Journal reports. Disney, Comcast and AT&T will spend hundreds of millions of dollars each on advertising over the […]
