IPG buying Node continues the trend of agencies trying new business models; IPG and Publicis support principal-based buying while WPP opposes it; and billionaire owners believe controlling their newsrooms will win back public trust.
Mediaocean has a new certified partner program. Plus, Google’s “site reputation abuse” search update is cratering publisher affiliate revenue during the year’s busiest shopping season.
Publicis outperforms its agency holding company rivals because of three primary factors: technology strategy, leadership and deal-making.
Can Netflix do live programming? Plus, efficiency gains from generative AI are causing some ad agencies to rethink how they bill clients.
Move over, Mr. Met — it’s Grimace’s time to shine. Plus, Zeta Global has acquired email marketing and identity company LiveIntent for $250 million.
Ranjana Choudhry has spent decades on the buy and sell side. Now, she’s getting into ad tech. AdExchanger spoke with Choudhry about her new role and about her side hustle training the next generation of marketers.
Shares of WPP took another thumping yesterday. Plus, advertisers are getting post-lawsuit cold feet about X all over again.
Advertising is still Reddit’s meal ticket – but until its ad revenue tops the $2 billion per year mark, it can’t really be considered competitive with other social platforms.
AI-powered systems should make the humans that use them smarter, says WPP CTO Stephan Pretorius. “It has to be people first, not technology first.” Plus: why “technology doesn’t destroy jobs, it destroys tasks.”
If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer.
