OPINION: On TV & Video
Is Your Streaming Ad Performance Being Manipulated?
Among streaming ad providers, there is a temptation to make streaming ad ROI look better than it really is (and definitely better than linear).
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Despite Two Upcoming Features, SKAdNetwork Is Still Designed To Be Limited
SKAdNetwork is entering its final form, though details are scant. Apple recently updated its page dedicated to user privacy and data use to reflect its plan to add support for view-through attribution for video, audio and interactive ads in apps by “early spring” 2021. Apple will tie these attribution capabilities to creative measurement, so developers […]
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The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution Are Major Speed Bumps
While mobile app advertising is in dire need of standards, that prospect is easier said than done. Confusion and wrongheadedness in the industry is rife, even among user acquisition specialists. “Ask a room full of UA managers to explain how mobile tracking works and I think most won’t be able to explain the whole process,” […]