Roku’s Recent Investments In DSPs And Performance Are Still Paying Off
If Roku’s third quarter earnings call could be distilled into a single phrase, it would be “early days.” (With “bullish” as a runner-up, perhaps.)
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TV operating systems
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Why The SVP Of The Trade Desk’s Ventura OS Is Betting On Transparent TV Ecosystems
Last year, TTD announced plans to launch a TV operating system, called Ventura OS, that powers the viewing experience on smart TVs with an open, ad-supported system. Now, SVP Matthew Henick has lofty goals for what Ventura can achieve.
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AdExchanger’s Top 3 CTV Stories Of 2024
For all intents and purposes, 2024 is already over. Which means now is a fine time to see how far CTV advertising has come by looking back at some of this year’s most-read stories on AdExchanger.
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Five More Weeks Of TikTok; Begun, The OS Wars Have
Marketers are already beginning to prepare for a world without TikTok. Plus, the TV manufacturing industry is more focused on user tracking and monetizing with ads.