Tim Cook

Delivery apps are launching social networks now; Google is the latest Big Tech company to write a huge check to Trump; and ad agencies of all sizes apparently aren’t big enough.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

Apple has a knack for making privacy-related product announcements that cast aspersions on the data practices of any company whose name isn’t “Apple,” and there were a handful of those.

Back in 2018, Tim Cook said, “The truth is, we could make a ton of money if we monetized our customer—if our customer was our product.” Fast-forward to 2022, and, to deliver the most relevant Apple Search Ads, the company uses “information a customer includes in their Apple ID account” for ad targeting purposes. If that isn’t monetizing your customers, what is, writes Uriah Av-Ron, partner and founder at Oasis Public Relations.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech? What Ad Tech? One refrain from Google when it defends its third-party ad tech business is that ad tech is a minuscule contributor to Google’s revenue. Which begs the question: Why not get rid of it? But Google won’t quit ad […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weird First Dates … I Mean Data Nothing beats the holidays for first-party data gimmicks, but summer is putting on a show. On Friday, Cheetos, a Pepsi brand, announced a giveaway for “fannie macs” – as in fanny packs for summer festivals that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thinking Outside The Xbox Microsoft is evaluating vendors to help launch an in-game Xbox ad network for free-to-play titles, Insider reports. Rather than interstitials that appear between breaks in mobile games, the Xbox network would help place a snazzier type of ad, like a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Take Rate Takeaways The fees collected by intermediaries in the ad supply chain vary widely, according to new research from consulting firm Adalytics. On one extreme, they could leave publishers collecting as little as 2% of a buyer’s bid price, Morning Brew reports.  […]

On Tuesday, Apple CEO Tim Cook called for a comprehensive, national privacy law in the US at the International Association of Privacy Professionals’ (IAPP) Global Privacy Summit in Washington, DC. He also warned against the Open App Markets Act, which he argues will pare back data privacy as an unacceptable trade-off.

A picture – or a comic in this case – is worth a thousand words. But each of our most popular comics of 2021 illustrated a key development in the world of advertising and media this year, from the end of last-click attribution and the growth of CTV to mega media mergers and the birds in Google’s Privacy Sandbox. These are the stories behind our top comics of the past year.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple Strikes Back Lawmakers on the House Judiciary Committee on Wednesday debated a sweeping set of antitrust bills aimed at Big Tech companies. One bill will provide more government funding to enforce antitrust laws. A second one, advanced by the committee, will prevent how […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The votes are in for AdExchanger’s first-ever comic caption contest and we’ve got a winner. Congratulations to Adam Berkowitz for bringing the funny! And thanks to everyone for submitting and voting. Bon appetit! Although Tim Cook and Zuck don’t look like they’ve got much of […]

🏆 We’re hosting a comic caption contest and the winner gets a sweet prize. 🏆 Submit your caption idea as a comment on this post by 5 pm ET on Wed., June 16 for the chance to snag a free ticket to Programmatic IO – in IRL – taking place in NYC on Oct. 25 […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grace (Period) Under Fire Everyone knows that fingerprinting on iOS 14 is about as kosher as a strip of bacon on a piece of gefilte fish … right? Although Apple’s AppTrackingTransparency framework explicitly prohibits the use of fingerprinting, some of the largest mobile measurement […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bouncing Back The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. And the time has come for advertisers to commit. The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim Talks Move over Epic, it’s Tim’s turn. The Apple CEO had his say in federal court on Friday as part of a lawsuit Epic filed after its hugely popular game Fortnite was removed from the App Store last year for flouting Apple’s requirement […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim’s Turn Apple CEO Tim Cook will soon testify in the company’s lawsuit with Epic Games. Epic sued after its hugely popular game Fortnite was kicked out of the App Store last year for flouting Apple’s 30% cut of in-game revenues. Epic claimed that […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Correction Streaming giant Netflix slipped a bit after riding high when demand surged at the start of the COVID-19 pandemic. CNBC reports that Netflix shares dropped more than 10% in after-hours trading on Tuesday night following an earnings report with fewer-than-expected subscribers. Netflix gained […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Socially Awkward When big tech critic Sen. Amy Klobuchar requests that you attend an antitrust hearing, it’s best that you listen. Apple stoked Klobuchar’s ire and that of Sen. Mike Lee when the company reportedly refused to make anyone available to testify at a […]

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Developers, mark your calendars for, eh, “early spring.” That’s when Apple will start requiring apps and advertisers to get permission before they can use the IDFA for tracking and ad targeting. After leaving developers on tenterhooks for months, Apple finally shared its broad timeline for AppTrackingTransparency (ATT) implementation in a blog post on Thursday, which […]

Big tech CEOs – collect ’em all. Mark Zuckerberg, Sundar Pichai, Tim Cook and Jeff Bezos (making his first appearance before Congress) convened virtually on Wednesday for a historic hearing hosted by the House Judiciary subcommittee on antitrust delving into the market power of online platforms. The hearing (which was ironically livestreamed on Google-owned YouTube) is […]

When it comes to data collection, Apple is on the offensive… and, perhaps, the defensive. There’s no need to read between the lines of Tim Cook’s attack on the data monetizers of the world. As the Apple CEO stated in an open letter posted on Apple’s website Wednesday night: “We don’t build a profile based […]

Apple CEO Tim Cook answered the question “How important is the mobile advertising business for Apple?” at All Things D’s D11 conference earlier this week with the following statement: “We got into mobile advertising because we want developers to make money…It wasn’t about Apple making money.” Cook also noted Apple’s mobile advertising business isn’t “large […]