TikTok

TikTok has become accustomed to Facebook and Instagram stealing its cool new features and video formats. So, it’s a refreshing change to see TikTok pilfer one of Meta’s innovations. Starting Thursday, advertisers can add first-party cookies to the TikTok site conversion pixel. TikTok also instituted a straight-up requirement that advertisers collect and pass along third-party cookies.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of […]

TikTok doesn’t compete with Facebook or Instagram. Neither does Twitter, Pinterest or LinkedIn. Really. At least not according to the Federal Trade Commission in its antitrust complaint against Meta. But excluding TikTok is like a gift for Meta’s lawyers.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movers And Shakers Did you feel that?  There have been some seismic moves lately in Ad Tech Land – not even counting M&A or privacy rules.  Stephanie Layser, longtime leader of News Corp.’s advertising technology, is taking her talents to the cloud. She […]

Recently, McCormick brand Frank’s Redhot placed banner ads inside Basketball Battle, a free-to-play 2D basketball game developed for mobile devices. A proprietary metric from Frameplay, an in-game advertising company which uses computer vision to measure the viewability of in-game ads, monitored how long the ad remained visible to the player and compared these results to attention metrics for more established channels like social media.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Rocks The Boat TikTok ad budgets went from experimental to critical overnight. Brands are ramping up their TikTok budgets – rapidly. It’s why TikTok expects its ad revenue to triple this year to $12 billion. Buy-side platforms are also gearing up for the […]

BDG sees opportunity in the parenting vertical, and its acquisition last year of Some Spider was a major step toward ramping up its focus on parenting. The publisher plans to continue creating an ecommerce-focused experience across its portfolio that allows endemic brands to target users throughout their parenting journey, according to Sharon Mussalli, BDG’s EVP of revenue and operations.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get In The Sandbox The moment you’ve been waiting for is here. (No, not the release of the latest season of whatever show you stream.) On Thursday, Google kicked off developer origin trials in Chrome for three Privacy Sandbox proposals: Topics, FLEDGE and […]

“The best way for us to deal with this is not to complain, but to partner with the ecosystem,” says Alvin Bowles, Meta’s VP of business ecosystem partnerships. AdExchanger caught up with Bowles to talk about the metaverse, Facebook haters, the $10 billion in revenue set to evaporate due to Apple ATT and the rise of TikTok.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shrinking Podcastiverse Podcasting has consolidated dramatically, perhaps even unhealthily, in recent years.  Roughly one year ago, the audio market research firm Edison Research conducted a test to see how many podcast networks an advertiser would need to buy from to cover 50% […]

As audiences shift away from Facebook, BuzzFeed is betting its investments in short-form vertical video for social media platforms like TikTok and long-form video for streaming will yield big returns, CEO Jonah Peretti said during the publisher’s first earnings presentation since going public in December.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Defunding Disinfo Is defunding disinformation the open web’s biggest challenge? The ad tech consultancy/watchdog Check My Ads made that case at SXSW last week, Fast Company reports. According to the group’s founders, the disinformation crisis is solvable but will require ad exchanges to […]

Ad agencies have had an oversupply of crises to deal with over the past two years. Between the pandemic, the ongoing disruption of how the ad industry gathers and uses data and the Great Resignation, leaders have contended with outside forces on multiple fronts. Kepler’s CEO of North America Remy Stiles details how she’s keeping the ship steering in the right direction.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy Sword, More Like The urgency is real to replace the EU-US Privacy Shield, the data-sharing accord brought down by the 2020 Schrems II decision.  EU competition commissioner Margrethe Vestager said a replacement is “high priority.” Lobbyists from San Francisco and Seattle are all […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tele-Come And Go The telco ad tech hypothesis has lost its shine.  Verizon ditched its ad tech assets, aka, AOL and Yahoo bundled as Oath and now back to Yahoo as a private equity-backed business. AT&T abandoned advertising as the third pillar of […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Time Is Money The olds may see a TikTok feed and think, “Who can keep up with that?!” But TikTok knows that many of its younger users routinely watch the app at double speed.  TikTok’s internal user surveys and data reveal a tween/teen generation […]

It’s nearly impossible to say “women’s sexual health” and “brand-safe” in the same sentence. Achieving brand safety on social platforms through algorithmic decisioning has been a focus for platforms, who face pressure from advertiser clients and, increasingly, lawmakers who see algorithms amplifying misinformation. But Facebook’s algorithmic blocking of ad creative is similarly askew, creating “false […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Priced Out Big brands and retailers are raising prices, partly due to pandemic-related costs – but also because the drumbeat of inflation and supply-chain news provides air cover. Many companies are raising prices to expand profit, not to sustain it. (H/t Lindsay Owens for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Street Loves Me For Me Once upon a time, social media challengers begged for Facebook look-alike valuations.  But a funny thing happened with social media stocks this week. After Facebook nosedived on its earnings report on Wednesday, investors soured on Snapchat, Pinterest and […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Roku And Nielsen, Rating In A Tree …  … M-E-A-S-U-R-I-N-G. Jokes aside, Roku has launched Nielsen Digital Ad Ratings on OneView, the rebranded dataxu DSP it acquired in 2019.  With the partnership, Roku can promise that advertisers licensing the data only pay for […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Got Peltzed Unilever will cut jobs and reorganize to fend off activist investor Trian Fund Management, led by Nelson Peltz, The Wall Street Journal reports.  Peltz unseated a Procter & Gamble board member in a shocking shareholder vote in 2017 – winning […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports.  Chrome already delayed cookie deprecation from Q2 this year to the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. News It Or Lose It Influencer journalism is a dangerous trend, according to Jessica Lessin, editor-in-chief of The Information. “Long term,” Lessin writes, “the current obsession with treating journalists like influencers isn’t healthy for journalism.” For one, so-called “elite reporters” generally don’t abide by […]

Check Your Priors Advertisers usually look for in-market or interested customers – but sometimes people need a push, not just a nudge.  Two psychology studies identify tactics that could work for particular goals or advertisers, writes Marketing Week.  In one study, Stanford researchers gave homeowners a lesson on driver safety and asked them to put up […]

Ocean Spray is using a version of the vigorous measurement approach that the Food and Drug Administration uses to test medicines and vaccines, including the COVID-19 vaccine. The method, called randomized control trial (RCT) measurement, isn’t a new concept. (Fun fact: Apparently, the first randomized control trial took place in Nuremberg, Germany in 1835, as […]

Screen Dreams Has social media outgrown the phone? YouTube may be the biggest player in streaming TV, but other social platforms are eager to follow, spurred on by ecommerce dollars. Late last week, Pinterest announced Pinterest TV, a content app that can be downloaded to Apple or Android TV systems. It’s a natural next step […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deliver Or Delay The global supply chain crunch is hitting the ad industry, even before the Q4 holiday shopping season moves into high gear. Brands and their creative and media agencies plan campaigns months or a year ahead. But those campaign rollouts are being […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Creative Galaxy Snap is fending off competitors with new money-making tools for creators, Variety reports. Next month, Snapchat will launch Spotlight Challenges, cash bonuses ranging from $1,000 to $25,000 for accounts with top views in categories like “Best Trick Shot.” The tool is a […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fine Whine Google began arguments in the appeal of its $5 billion antitrust fine from 2018, when European Commission regulator Margrethe Vestager successfully argued the company unfairly leveraged its market position to force its search app onto Android devices. Although, if Google loses the […]