Scibids

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

In today’s digital advertising landscape, speed, scale and sophistication have become both a promise and a problem. Innovation has accelerated – but so too has fragmentation. Marketers are expected to drive performance across an ever-expanding universe of platforms, formats and data streams – often without the clarity or confidence they need to succeed.

Long before the AI hype kicked off in earnest, Eric Schwartz was already working with machine learning tools to develop optimized ad tech products.

AdExchanger spoke with DoubleVerify CEO Mark Zagorski just a few days after the company sued Adalytics alleging defamation over the latter’s recent report on bot detection.

Acquiring Scibids and Rockerbox in quick succession is about making DoubleVerify more attractive to potential customers and stickier with existing ones, DV CEO Mark Zagorski told investors.

DoubleVerify adds Rockerbox to its attribution stack; Taboola courts performance marketers with a new ad platform; and the end of the MLB/ESPN deal spells opportunity for sports streamers.

Rumors are swirling that DV is exploring an acquisition of Lumen Research to add eye-tracking capabilities to its attention measurement solution.

DoubleVerify reported its Q1 earnings on Tuesday and guess which topics didn’t come up, even once? The Forbes-run MFA subdomain, DV’s apparent misreporting of X’s brand safety rates and not a single tough question about measurement gaps.

Overall deal activity in the ad tech market was down 10% year over year in 2023, according to LUMA Partners. But 2024 may be looking up.

In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes is daunting.

During a quarter when many companies are playing Pin the Blame on the Macroenvironment, DoubleVerify’s Q3 revenue rose 28% to $144 million YOY.

As Omnicom’s $835 million acquisition of commerce specialists Flywheel Digital attests, commerce media is flush. Then, why the most sophisticated and data-rich programmatic marketers are intrigued by custom algorithms.

The growing popularity of platform-based custom bidders has helped normalize the idea of AI-based bidding, giving a boost to a small market of programmatic-focused non-platform customer bidding startups that existed before the walled garden versions.

Digital media and marketing M&A is suffering from a prolonged case of anemia. The cause? Uncertainty in the market, according to LUMA Partners.

Is the ad tech M&A freeze starting to thaw? A private equity firm bought Cadent for $600 million this week. Plus: Programmatic ads hit the big screen, brought to you by National CineMedia.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Labels Amazon is dropping a large portion of its private-label products: 27 of its 30 clothing lines will soon be gone, The Wall Street Journal reports. On the one hand, who cares? It’s not like anybody notices the Amazon private labels. “Oh […]

Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.

Why DoubleVerify is acquiring Scibids. Plus: How the ascent of YouTube TV has led CTV advertisers to land premium inventory for a song.

Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. How Amazon Ads Keeps Winning A recently ballyhooed eMarketer stat estimates current retail media advertising at more than $45 billion and on its way to $100 billion by the end of 2026. That may be true, but it misses some crucial context. Of the […]

Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.

AI went from quirky novelty to dominant disruptor in a matter of months, taking over the headlines, as consumer-friendly and business-centric AI applications continue emerging in every sector. AI’s role in digital advertising is much more established, but rapid advances increasingly deliver unexpected and transformative capabilities for digital marketers.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Residence Residential IP networks (Honeygain, EarnApp and Pawns.app, to name a few) are services that pay people for access to their IP, usually something like $25 to $75 per month, depending on how much data they share. It’s a useful service for […]

Advertisers’ increasing reliance on paid digital advertising channels to drive brand and sales growth, coupled with looming macroeconomic uncertainty, is urging them to understand how to get more out of their digital ad investments.

The apocalyptic headlines about cookie deprecation and the shift toward privacy have slowed somewhat ¬– but don’t get too comfortable. Regulators around the world remain emphatic about privacy, big ad tech still plans big deprecation and a cookieless future for ad tech will be here before you know it. But this is no apocalypse. It’s a new dawn for digital marketing – defined by the possibilities that a new generation of artificial intelligence (AI) technologies create.

Despite what you may have heard, artificial intelligence (AI) is not a magic solution for every problem facing the ad industry. But AI can help advertisers optimize the performance of their campaigns. Luxury beauty brand Charlotte Tilbury, for example, recently tested a custom integration with Scibids, a company that specializes in AI-based marketing solutions for the demand side. Over the course of two months, the brand was able to reduce its average cost per acquisition (CPA) by 29%.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rémi Lemonnier, co-founder at Scibids. Intelligence, success and even survival are often determined by one’s ability to adapt to change. The current crises caused by the COVID-19 pandemic and protests […]