Alan Pearlstein is CEO and President of Cross Pixel Media, a data-centric marketing services company. AdExchanger.com: How about a little background? How did you get where you are today? AP: I have always been a direct response marketer by training. The first business I started was a mail order catalog, and in 2002 I launched […]
FetchBack announced yesterday that it has launched a recommendation engine as part of its retargeting solution for advertisers. Read the release. FetchBack CEO Chad Little discussed the new product and recent developments in retargeting. AdExchanger.com: Please provide a “use case” on how FetchBack’s machine-learning technology works. The only use case we can provide now is […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Josh McFarland, CEO of TellApart, an ecommerce data and ads platform. Dear retargeting advertiser — We all agree online advertising needs a more comprehensive metric than the click. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Turn Climbs Aboard AdECN It’s ALIVE! AdECN is evidently humming with the RTB-infused Federated system as the Turn blog sheds light on the remarkably stealthy proceedings at Microsoft. (It’s hard for big Microsoft to be stealthy, right?) According to Turn Senior Director of Engineering […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Omnicom Reports; Acquisitions Imminent? Agency holding company, Omnicom Group, reported Q4 earnings yesterday. Profit fell, but hey, there’s profit ($229.6 million worth). Organic revenue fell – but not as much as analysts expected. Read more from AdWeek. Also, it looks like Omnicom is on […]
AdRoll announced a new, self-service retargeting solution which it says has resulted in up to a 30% performance improvement when buying cross-platform. Read the release. AdRoll CEO Aaron Bell spoke with AdExchanger.com about the new product called Roundtrip and retargeting, in general. AdExchanger.com: You identify “cross-platform retargeting” (i.e. retargeting across multiple ad networks and exchanges) in […]
“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Richard Frankel, President, of Rocket Fuel, Inc. He says there’s no doubt about it It was the myth of fingerprints I’ve seen them all and man They’re all the same – Paul Simon, Graceland One […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. [x+1] Announces Media+1 In a release, [x+1] announced it’s new Media+1 platform – “a full-featured media targeting platform” for marketers and agencies as the audience buying platform arms race continues toward a more self-service endgame. The company added in the release: “The Media+1 platform, […]
As retailers prepare to enter their busiest season – Q4 and the holidays – Akamai has announced its ADS predictive segments solution for online retailers who want to reach in-market consumers and drive incremental sales. The new product is part of Akamai’s Advertising Decision Solutions (ADS) line. How big is the in-market opportunity? According to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Buys Omniture Adobe is going data! With a focus on creative with their core product suite of Photoshop and Illustrator as well as the entire Macromedia line bought in 2005, Adobe signals a change in strategic direction. According to The Wall Street Journal, […]
