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»displaya advertising

Stop Paying for Fraudulent View-Throughs

"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today's column is written by Josh McFarland, CEO of TellApart, an ecommerce data and ads platform. Dear retargeting advertiser -- We all agree online advertising needs a more comprehensive metric than the click. ... Continue reading »
by AdExchanger // April 13th, 2010 //
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