Mozilla

Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.

Google’s search antitrust trial ends with a whimper; the pitfalls of agency-owned SSPs; Perplexity axes its ads business; and brands are still building big-ticket metaverse experiences.

If the court ultimately orders Google to spin off AdX or DFP, the result would be a fundamental rebalancing of power across the digital advertising supply chain. For marketers, the implications are just as significant.

Meta and Mozilla’s new browser-based attribution system for web ads appears to solve an interesting math problem. But if applied to real-world advertising, it will increase privacy risks for users, writes Raptive’s Don Marti.

This week, we bring on the CEO and CTO of privacy tech startup Anonym, which was acquired by Mozilla, to talk about PETs (privacy-enhancing technologies) and how Mozilla plans to use its tech to create a more private internet.

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Under The Hood When Gary Numan sang, “Here in my car, I feel safest of all,” he didn’t know about the rapacious data collection practices of modern-day automakers. Ars Technica reports that, late last week, Sen. Ed Markey (D-Mass.) sent letters to 14 car companies, including Ford, GM, Honda and Hyundai, asking pointed questions about […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Demand More Google has started its global rollout of Demand Gen, a machine-learning ad product launched in beta over the summer. Demand Gen is akin to Performance Max, Google’s most prominent machine learning-based ad product … which is a euphemistic way to say […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Browser Bowsers A decades-long truce among browser operators – Apple Safari, Microsoft Edge and Google Chrome – is dissolving as Google and Microsoft militarize their platform borderlands. Last year, Google introduced a one-click button for Windows devices that set Chrome as the […]

If CNAME access and third-party cookies go away, identity companies – and most of their clients and partners – are going to get hurt, and badly, writes Kevin Mullen, chief product officer at Roq.ad.