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»Mac Delaney

Blaming Programmatic: Snapchat Goes To An Old Publisher Script

When Snap reported disappointing earnings on Tuesday, it said revenue was constrained by its shift from a direct sales model to a programmatic, auction-based model. Snap’s excuse mimics one that publishers used in the early days of programmatic to explain their revenue shortfalls, and it doesn’t fully take into account immaturities and nuances in Snap’s... Continue reading »
by Alison Weissbrot // November 9th, 2017 //
»
When It Comes To Ad Quality, Programmatic Isn’t The Problem

Brands, agencies, publishers and vendors agree that while the industry is rife with ad quality issues, programmatic isn’t the culprit. “Programmatic is not the problem,” said Shaune Kolber, programmatic creative and ad fraud manager at Dell, at AdExchanger’s Programmatic I/O conference in New York City on Thursday. “It’s a way of buying. It’s not supposed... Continue reading »
by Alison Weissbrot // October 27th, 2017 //
»
 

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