Comic: Retail Media Walled Gardeners
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Kroger
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Longtime Kroger Ad Sales Leader Cara Pratt On Her New Role At Circana
Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as President, Global Retail and Media at Circana.
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The Kroger-Albertsons Merger Is No More; Say Hello To CNBC+
Antitrust regulation has counterintuitively favored the biggest ad industry players. Plus, another streaming service, anyone?
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OPINION: Data-Driven Thinking12 Tips For Optimizing Retail Media Investments
Here are 12 essential tips to help advertisers optimize their retail media investments and thrive in this fierce new arena, based on insights from the ANA’s Retail Media Networks Fair.
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Temu Trouble; How Audience Data Is Reshaping The Upfronts
In today’s newsletter: Can Etsy and Wayfair compete against Temu?; audience data dominates the TV upfronts; the FTC sues to block the Kroger/Albertsons deal.
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First-Party Data Takes Center Stage As Agencies Ready Their 2024 Commerce Strategies
Agencies will keep testing cookie alternatives, devising first-party data strategies and exploring commerce media in 2024.
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- Bertrand Fraboulet
- CTV
- David MacDonald
- DTC
- Elizabeth Marsten
- epsilon
- first-party data
- groupm
- havas
- Havas Market
- Havas Media Network
- Horizon Media
- ipg
- Jeriad Zoghby
- Kalamazoo
- Kroger
- Mara Greenwald
- Michigan
- Mirakl
- NFL’s Thursday Night Football
- Night Market
- Publicis Commerce
- Publicis Groupe
- Retail Media
- retail media network
- RMN
- Samantha Bukowski
- Target
- The Grand Tour
- The Lord of the Rings: The Rings of Power
- The Marvelous Mrs. Maisel
- Tinuiti
- Walmart
- WPP
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Will 2024 Be The Year Of Addressable TV?; The New Cable Bundle Is Groceries
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Auspices Traditional TV advertisers are hesitant to try addressable products because they’re expensive and hard to scale. But programmatic TV ad buying is making addressable more accessible, said Sara Wallace, FreeWheel’s senior director of product management, speaking at an event on Wednesday […]
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- Advantage+
- amazon
- amc networks
- Angela Girardin Cahill
- apple
- AppTrackingTransparency
- Bounteous
- brian wieser
- Christina Wein
- Dave Matthews
- freewheel
- G/O Media
- Go Addressable
- Instacart
- Jerry Dischler
- Jezebel
- Kroger
- Mike Swartz
- NBCUniversal
- nielsen
- Nielsen ONE Ads
- Paramount+ Essential
- Paste Magazine
- Peacock
- Pixability
- PMax
- Roku
- Ronak Desai
- Ryan Heinig
- Sara Wallace
- Substack
- Vidhya Srinivasan
- Walmart Connect
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Can Retail’s Long Tail Tie Together?; Don’t Text And Drive
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Long-Tail Retail Walmart Connect and Target Roundel are the two retail media players with the biggest adoption outside of Amazon, according to a recent Digiday survey. But both lag far behind Amazon’s 76% adoption rate. Twenty-four percent of those surveyed used Walmart Connect’s […]
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- amazon
- Berla Corporation
- Best Buy
- Bluetooth
- Brian Morrissey
- ebay
- Find.co
- general motors
- Honda
- IAB Tech Lab
- Jezebel
- Kroger
- Kumaresh Singh
- new york times
- openRTB
- Retail Media
- Roblox
- Salon
- Target Roundel
- TikTok
- toyota
- Vice Media
- Volkswagen
- Walmart
- Walmart Connect
- WaPo
- Washington Privacy Act
- youtube
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OPINION: The Sell SiderHow ‘Alternative Revenue’ Is Changing The Game For Retailers And Brands
Market pressures are forcing retailers and online marketplaces to bolster their profitability with added services.
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Can Apple Have Its Cake And Eat It, Too?; Instacart’s IPO Reveal
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Sauce As Apple wades deeper into the advertising industry sea with its own ad network and attribution system, the company might have to navigate a tricky riptide if it upsets iPhone customers or attracts a regulator’s ire. For instance, Apple doesn’t apply […]