Kroger is spending more on connected TV and it’s just a “natural evolution,” says Kendra Clune, associate media director at the grocery retailer. “Ratings are dwindling on traditional television, and where are those viewers going?” she said. “We saw that our buys were skewing older and older, and we knew we needed to capture more […]
Albertsons has unleashed shopper data from its network of 2,300 stores to help CPG advertisers determine whether their digital ad spend drove sales. When the grocery chain, whose numerous brands include Safeway, launched Albertsons Performance Media last week, it joined retailers like Target, Kroger and Walmart, which have each invested in building an audience activation […]
The revelation that Kroger is developing a data-driven ad platform, Kroger Precision Marketing (KPM), to launch next year underscores how brick-and-mortars are trying to exert control over their data in the same manner as an ecommerce company. Yet the goal of a true brick-and-mortar walled garden is fraught with challenges. For decades, retailers sold anonymized […]
Finally. British grocer Tesco’s customer data science and loyalty division dunnhumby, reportedly on the market for several months now as its parent company explored “strategic options,” will transfer many of its employees and data assets to Tesco’s US-based joint venture partner Kroger. Under the transaction, “dunnhumby Ltd and Kroger will replace their existing exclusive joint venture with a […]
