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»Kik

Kik And J-14 Strike Platform-Publisher Match Made In Teen Heaven

Many teens on Kik love J-14’s celebrity-focused trivia games, returning every week to take its interactive, emoji-filled quizzes with questions like, “Which family member does Justin Bieber have a rocky relationship with?” This has pushed J-14 Celeb Quizzes to first place for weekly active users in Kik’s bot shop, which launched this spring. The shop... Continue reading »
by Sarah Sluis // July 28th, 2016 //
»
FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik

As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging apps that are trendy with teens and 20-somethings. In a partnership with messaging app Kik, revealed Wednesday, True[X] will begin to integrate 15-second interactive video ads that allow Kik users to exchange... Continue reading »
by Kelly Liyakasa // June 8th, 2016 //
»
Kik’s Bot Shop Hopes To Attract Brands – And Build Better Services For Users

The messenger app Kik, a chat service catering to teens, debuted its Bot Shop on Monday. The shop lets Kik users download chatbots – automated apps meant to simulate real conversation. The shop currently features 16 bots from companies like Vine, H&M, Funny or Die, The Weather Channel and J-14 (a celebrity mag geared toward... Continue reading »
by James Hercher // April 6th, 2016 //
»
Messaging Apps Have A Goal In Sight, But Out Of Reach

Just as device manufacturers want to be Apple, ecommerce shops want to be Amazon and social networks look up to Facebook, China-based WeChat is the chat application others seek to emulate. Yes, WeChat, a free app with 600 million monthly active users (100 million fewer than Facebook Messenger), enables chatting, but it’s also a platform... Continue reading »
by James Hercher // September 15th, 2015 //
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Kik Gets $50 Million Investment From Tencent As The Messaging App Arms Race Continues

Kik’s attempt to become “the WeChat of the West” has been bolstered by a $50 million infusion from WeChat’s Chinese developer, Tencent. Kik will use the funds to focus on the US teen market, a decision company President Josh Jacobs said came from observing Chinese-based WeChat’s accomplishments courting native smartphone users. He sees parallels with... Continue reading »
by James Hercher // August 19th, 2015 //
»
Omnicom Alum Josh Jacobs Hopes To Kik-Start Data-Driven Advertising In A Messaging Platform

When Canadian messaging platform Kik, which aims to become the “WeChat of the West,” hired former Accuen CEO Josh Jacobs as its president of Kik Services, many wondered why someone who had been so ingrained in advertising would pivot to messaging. Or maybe it’s not such a pivot: After all, Jacobs will supervise the new... Continue reading »
by Liz Rowley // May 22nd, 2015 //
»

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